BNP Paribas cuts Nike price target to $19 from $23

BNP Paribas lowered its price target on Nike (NKE) to $19, down from $23, and kept an Underperform rating. The revision follows Nike's first‑quarter fiscal 2027 results and guidance that project revenue to fall in the high single‑digit range and earnings per share of $1.15‑$1.35. Morgan Stanley also trimmed its target to $27 from $31. The stock is trading near its 52‑week low and has fallen about 51% over the past year.

The reduced target suggests analysts see weaker earnings and revenue outlook, which could pressure the share price further. Investors may reassess valuation models based on the new EPS range and revenue decline forecast.

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