Once Upon a Farm recall deepens selloff as analysts cut ratings and targets
Once Upon a Farm initiated a voluntary nationwide recall of its Tractor Wheels soft-baked toddler bars on October 30, 2026, after an FDA advisory warned of an airway-obstruction hazard. The recalled line represents approximately 18% of year-to-date net sales, and the company expects revenue to be affected until shipments resume. On November 3, BofA Securities downgraded the stock from Buy to Underperform and cut its price target from $21.00 to $10.00, while TD Cowen lowered its target from $18.00 to $13.00 and kept a Hold rating.
Why it matters
The recall creates a direct risk to shipments and revenue, with the company expecting disruption until deliveries restart. BofA Securities and TD Cowen's actions add further negative pressure and signal concern about the recall's effect on sales and the brand.
Key facts
- 1The nationwide Tractor Wheels recall began on October 30, 2026, after an FDA advisory identified a potential airway-obstruction hazard. investing.com
- 2Tractor Wheels represents approximately 18% of the company's year-to-date net sales, and the company expects revenue to be affected until shipments resume. investing.com
- 3BofA Securities cut its rating from Buy to Underperform and its price target from $21.00 to $10.00, while TD Cowen reduced its target from $18.00 to $13.00 and maintained a Hold rating. investing.com
- 4Once Upon a Farm shares fell 2.8% to $9.18 in morning trading on November 3. investing.com
Open questions
- The materials do not quantify the total financial cost of the recall or specify when shipments will resume.
Summary written by AlphAI AI Desk from 6 of 6 sources. Not investment advice. Figures are as stated by the linked sources.