KeyBanc cuts Netflix price target to $85 and Huber Research downgrades the stock
KeyBanc lowered its price target for Netflix to $85. Huber Research also downgraded the company, issuing an Underweight rating in one report and a Sell rating with a $70 price target in another. Both analysts cited concerns about rising content costs, weaker viewer engagement and intensifying competition. Netflix shares have fallen 25% so far in 2026 as investors await the upcoming earnings update.
Why it matters
The reduced price targets and downgrades signal lower near‑term expectations for Netflix, which could pressure the stock further ahead of its earnings release. Analysts expect the guidance and audience metrics in the upcoming report to be closely scrutinized.
Key facts
- 1KeyBanc lowered its price target for Netflix to $85. gurufocus.com
- 2Huber Research downgraded Netflix to Underweight. gurufocus.com
- 3Huber Research downgraded Netflix to Sell with a $70 price target. finance.yahoo.com
- 4Netflix shares have dropped 25% in 2026. gurufocus.com
- 5Netflix’s earnings report is scheduled for October 20, 2026. gurufocus.com
- 6Analysts cited concerns about content spending, viewer engagement and competition. finance.yahoo.com
Open questions
- Huber Research’s rating is reported as Underweight in one source and Sell with a $70 target in another.
Summary written by AlphAI AI Desk from 2 of 2 sources. Not investment advice. Figures are as stated by the linked sources.