Analyst cuts SoFi price target to $15, citing $1B+ Q3 headwind

Keefe Bruyette Woods lowered its price target for SoFi Technologies Inc. from $16 to $15 on October 30, 2026, warning of a greater‑than‑$1 billion headwind in Q3 from fair‑value accounting, rising rates and rapid balance‑sheet growth. The downgrade triggered a drop in the stock, which fell between 4.8% and 6.3% that day. SoFi reported quarterly revenue of $1.22 billion and annual revenue of $3.61 billion.

The target cut and Underperform rating signal heightened risk, which could pressure the share price and limit upside for traders, according to the analyst’s note.

  • Different reported percentage declines for the same day’s price move.

Sources