Truist downgrades Nike to Sell and keeps $29 price target

Truist Securities lowered its rating on Nike Inc. from Hold to Sell, maintaining a $29 price target. The firm noted that Nike's shares had risen about 19% over the past month while the valuation climbed to roughly 27 times forward fiscal‑year earnings. It also highlighted a 4% year‑over‑year revenue decline in the first quarter and a 26% drop in Greater China revenue on a currency‑neutral basis. Additionally, Truist cut its fiscal‑2028 EPS estimate to $1.30, below the consensus of $1.50.

Truist’s downgrade suggests a potential downside of about 28% from the current price, according to its implied target. Investors may reassess exposure to Nike given the lower earnings outlook and valuation concerns.

  • 1Truist downgraded Nike to Sell from Hold and kept its price target at $29.
  • 2Nike shares rose 19% over the past month.
  • 3The stock’s valuation increased to 27 times forward fiscal‑year earnings.
  • 4Nike reported a 4% year‑over‑year decline in fiscal Q1 2027 revenue.
  • 5Greater China revenue fell 26% on a currency‑neutral basis.
  • 6Truist cut its fiscal‑2028 EPS estimate to $1.30, below the consensus of $1.50.

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