Stagwell acquires publisher monetization firm Freestar
Stagwell announced that it has purchased Freestar, a services and monetization partner for digital media brands. The acquisition will fold Freestar into Stagwell’s Media and Commerce segment and expand its Owned Media portfolio. Freestar’s CEO Kurt Donnell and Stagwell’s owned‑media head Ben Berentson said the deal will give publishers better access to advertisers and new technology tools. Financial terms were not disclosed.
Why it matters
The integration should broaden Stagwell’s media capabilities and could increase revenue for the publishers that use Freestar’s platform, potentially strengthening Stagwell’s Media and Commerce segment. No specific financial impact was provided, so investors should watch for future guidance on how the deal will affect earnings.
Key facts
- 1Stagwell announced the acquisition of Freestar on October 26, 2026. finance.yahoo.com
- 2Freestar was founded in 2015 by David Freedman. finance.yahoo.com
- 3Freestar works with digital media brands such as Boston Globe Media, Fortune Media, Legacy and Enthusiast Gaming. finance.yahoo.com
- 4Freestar has generated more than $1 billion in revenue for publishers over the past decade. investing.com
- 5Needham & Company acted as the exclusive financial advisor to Freestar in the transaction. finance.yahoo.com
- 6The purchase price was not disclosed. tradingview.com
Summary written by AlphAI AI Desk from 4 of 4 sources. Not investment advice. Figures are as stated by the linked sources.