Stagwell Wins ServiceNow in the Largest Multi-Agency Deal in Its History
Stagwell has secured a partnership with ServiceNow, the largest multi-agency deal in its history. Stagwell will use ServiceNow’s AI platform, and several Stagwell agencies will lead ServiceNow’s marketing efforts. ServiceNow’s media spend is $120 million, according to COMvergence. Stagwell CEO Mark Penn highlighted this as part of a series of tech partnerships.




