Kraft Heinz to divest North American coffee business for $650 million

Kraft Heinz announced a definitive agreement to sell its North American coffee division, which includes brands such as Maxwell House, Gevalia and Sanka, to One Rock Capital Partners for an enterprise value of $650 million. The company will retain a 30 % non‑controlling equity interest and expects to receive roughly $500 million in net cash after taxes. The transaction is slated to close in mid‑2027, subject to regulatory approval and customary closing conditions. Proceeds will be applied to reduce outstanding debt as part of a broader strategy to concentrate on higher‑growth categories.

The sale will generate about $500 million of cash that Kraft Heinz plans to use to pay down debt, improving its balance‑sheet leverage. Retaining a minority stake allows the firm to benefit from any future upside in the coffee business while focusing resources on core brands that the company believes have stronger growth potential.

  • 1Enterprise value of the coffee business is $650 million.
  • 2Kraft Heinz will keep a 30 % non‑controlling stake in the sold business.
  • 3Net cash proceeds expected after taxes are about $500 million.
  • 4Closing is anticipated in mid‑2027, pending regulatory approval and standard conditions.
  • 5The transaction includes seven coffee brands and manufacturing facilities in Jacksonville, Florida and Vancouver, British Columbia.
  • 6Kraft Heinz intends to use the cash to reduce debt.

Sources