‘Running out of money’: Kraft, McDonald’s, Whirlpool CEOs all flag same concern over US consumers — protect your wealth
Kraft Heinz CEO Steve Cahillane said lower-income consumers are “running out of money,” citing negative cash flows and prompting price cuts, more promotions, and smaller package sizes. McDonald’s CEO Chris Kempczinski and Whirlpool CEO Marc Bitzer also flagged consumer pressure and weaker demand. Credit card and auto loan balances rose and the saving rate fell to 2.7% in June 2026.






