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SEC EDGARJUN 12 min read$ELF

Levitan Lauren Cooks sold $434K of ELF

Levitan Lauren Cooks sold 7,714 shares of e.l.f. Beauty, Inc. (ELF) at $56.31 ($0.43M total) on 2026-05-28.

Original reporting
SEC EDGAR · Levitan Lauren Cooks
Published Jun 1, 2026, 8:15 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Jun 1, 2026, 8:37 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$ELF
Neutral
medium confidence
Mentioned
$ELF
Relevance
6/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$ELFNeutralLow
01

Why it matters

The filing documents an open-market sale by a director; traders may monitor whether additional insider selling clusters around upcoming company events.

02

Market read

Provides a fresh insider trading datapoint for ELF, but lacks fundamental context to drive a strong re-rating.

03

What to watch

No 10b5-1 plan is stated; however, Form 4 timing and personal tax/liquidity needs can dominate interpretation.

Relevance 6/10Novelty 6/10Timing: Filed 2026-06-01; sale executed 2026-05-28

Background

This is an SEC Form 4 insider transaction disclosure for e.l.f. Beauty, Inc. (ELF).

Company-level read

Ticker impact

$ELFNeutralMedium confidence
Context

Director Levitan Lauren Cooks sold 7,714 shares of e.l.f. Beauty on 2026-05-28 for ~$434.4K, disclosed via SEC Form 4.

Expected impact

Likely limited near-term impact; any effect is sentiment-driven and small versus fundamentals.

Evidence & confidence

Form 4 provides a concrete transaction datapoint, but insider sales alone rarely drive sustained repricing without accompanying fundamental news.

Market effects

Sector

Cosmetics/beauty sector read-through is minimal; this is company-specific insider activity.

Regional

None indicated.

Global

None indicated.

Counterpoint

What could challenge this read

The sale could be routine liquidity/portfolio rebalancing; without context, it may not reflect bearish fundamentals.

Key entities

  • issuer
    e.l.f. Beauty, Inc.

    US-listed cosmetics company; subject of the insider transaction disclosure.

  • insider
    Levitan Lauren Cooks

    Director who sold 7,714 shares on 2026-05-28.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

ELF insider trading history →

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