Levitan Lauren Cooks sold $434K of ELF

Levitan Lauren Cooks sold 7,714 shares of e.l.f. Beauty, Inc. (ELF) at $56.31 ($0.43M total) on 2026-05-28.

Original reporting
SEC EDGAR · Levitan Lauren Cooks
Published Jun 1, 2026, 8:15 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Jun 1, 2026, 8:37 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$ELF
Neutral
medium confidence
Mentioned
$ELF
Relevance
6/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$ELFNeutralLow
01

Why it matters

The filing documents an open-market sale by a director; traders may monitor whether additional insider selling clusters around upcoming company events.

02

Market read

Provides a fresh insider trading datapoint for ELF, but lacks fundamental context to drive a strong re-rating.

03

What to watch

No 10b5-1 plan is stated; however, Form 4 timing and personal tax/liquidity needs can dominate interpretation.

Relevance 6/10Novelty 6/10Timing: Filed 2026-06-01; sale executed 2026-05-28

Background

This is an SEC Form 4 insider transaction disclosure for e.l.f. Beauty, Inc. (ELF).

Company-level read

Ticker impact

$ELFNeutralMedium confidence
Context

Director Levitan Lauren Cooks sold 7,714 shares of e.l.f. Beauty on 2026-05-28 for ~$434.4K, disclosed via SEC Form 4.

Expected impact

Likely limited near-term impact; any effect is sentiment-driven and small versus fundamentals.

Evidence & confidence

Form 4 provides a concrete transaction datapoint, but insider sales alone rarely drive sustained repricing without accompanying fundamental news.

Market effects

Cosmetics/beauty sector read-through is minimal; this is company-specific insider activity.

None indicated.

None indicated.

Counterpoint

The sale could be routine liquidity/portfolio rebalancing; without context, it may not reflect bearish fundamentals.

Key entities

  • e.l.f. Beauty, Inc.

    US-listed cosmetics company; subject of the insider transaction disclosure.

  • Levitan Lauren Cooks

    Director who sold 7,714 shares on 2026-05-28.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

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