$ELF insider trading
Over the last 12 months, e.l.f. Beauty insiders reported 1 buy totaling $465K and 37 sales totaling $66.2M across SEC Form 4 filings. 42% of those filings were made under pre-arranged 10b5-1 trading plans.
- Bought · 12m
- $465K 1 event
- Sold · 12m
- $66.2M 37 events
- Events · 12m
- 38 Form 4 filings, grouped
- Insiders · 12m
- 8 distinct reporters
- 10b5-1 share
- 42% of events, not dollars
All insider trades
Scroll the table sideways for price, value and marks.
| Date | Insider | Type | Shares | Avg price | Value | Δ stake | Marks |
|---|---|---|---|---|---|---|---|
| Sep 1, 2026 | Franks Joshua AllenSVP, Operations · O | ▼ Sale | 5,512 | $110 | $606K | -3.8% | plan |
| Aug 19, 2026 | Franks Joshua AllenSVP, Operations · O | ▼ Sale | 5,718 | $100 | $572K | -3.8% | plan |
| Aug 18, 2026 | Levitan Lauren CooksD | ▼ Sale | 1,034 | $93.15 | $96K | -9% | — |
| Aug 4, 2026 | MARCHISOTTO KORYSee Remarks · O | ▼ Sale | 12,173 | $88.02 | $1.1M | -6.7% | plan |
| Jul 1, 2026 | Hartnett Jennifer CatherineChief Commercial Officer · O | ▼ Sale | 25,357 | $80 | $2.0M | -46.9% | plan |
| Jul 1, 2026 | AMIN TARANGChief Executive Officer · O·D | ▼ Sale | 50,164 | $78.24 | $3.9M | -31.2% | plan · 7 tranches |
| Jun 9, 2026 | Hartnett Jennifer CatherineChief Commercial Officer · O | ▼ Sale | 4,352 | $51.53 | $224K | -7.5% | — |
| Jun 9, 2026 | Franks Joshua AllenSVP, Operations · O | ▼ Sale | 3,505 | $51.53 | $181K | -2.3% | — |
| Jun 9, 2026 | FIELDS MANDY JSee Remarks · O | ▼ Sale | 4,327 | $51.53 | $223K | -3.9% | — |
| Jun 9, 2026 | MARCHISOTTO KORYSee Remarks · O | ▼ Sale | 4,352 | $51.53 | $224K | -2.3% | — |
| Jun 9, 2026 | Milsten Scott | ▼ Sale | 4,162 | $51.53 | $214K | -2.8% | — |
| Jun 4, 2026 | Hartnett Jennifer CatherineChief Commercial Officer · O | ▼ Sale | 10,318 | $51.94 | $536K | -15% | — |
| Jun 4, 2026 | Franks Joshua AllenSVP, Operations · O | ▼ Sale | 6,854 | $51.94 | $356K | -4.3% | — |
| Jun 4, 2026 | FIELDS MANDY JSee Remarks · O | ▼ Sale | 8,464 | $51.94 | $440K | -7.1% | — |
| Jun 4, 2026 | MARCHISOTTO KORYSee Remarks · O | ▼ Sale | 8,512 | $51.94 | $442K | -4.4% | — |
| Jun 4, 2026 | Milsten Scott | ▼ Sale | 8,512 | $51.94 | $442K | -5.4% | — |
| May 28, 2026 | Levitan Lauren CooksD | ▼ Sale | 7,714 | $56.31 | $434K | -40% | — |
| Apr 27, 2026 | Franks Joshua AllenSVP, Operations · O | ▼ Sale | 23,535 | $63.66 | $1.5M | -16.6% | — |
| Apr 27, 2026 | Hartnett Jennifer CatherineChief Commercial Officer · O | ▼ Sale | 20,829 | $63.66 | $1.3M | -23.3% | — |
| Apr 27, 2026 | Milsten Scott | ▼ Sale | 23,797 | $63.66 | $1.5M | -17.2% | — |
| Apr 27, 2026 | FIELDS MANDY JSee Remarks · O | ▼ Sale | 23,656 | $63.66 | $1.5M | -23.4% | — |
| Apr 27, 2026 | MARCHISOTTO KORYSee Remarks · O | ▼ Sale | 23,796 | $63.66 | $1.5M | -13.5% | — |
| Apr 27, 2026 | AMIN TARANGChief Executive Officer · O·D | ▼ Sale | 41,520 | $63.66 | $2.6M | -26.9% | — |
| Apr 1, 2026 | AMIN TARANGChief Executive Officer · O·D | ▼ Sale | 52,880 | $62.64 | $3.3M | -35% | plan · 2 tranches |
| Feb 20, 2026 | FARRELL MATTHEWD | ▲ Buy | 5,000 | $92.96 | $465K | +85.9% | — |
| Dec 4, 2025 | AMIN TARANGChief Executive Officer · O·D | ▼ Sale | 1,522 | $79.83 | $122K | -1.9% | — |
| Dec 4, 2025 | Milsten Scott | ▼ Sale | 906 | $79.83 | $72K | -0.9% | — |
| Nov 24, 2025 | Levitan Lauren CooksD | ▼ Sale | 3,760 | $71.68 | $270K | -24.6% | 2 tranches |
| Oct 1, 2025 | AMIN TARANGChief Executive Officer · O·D | ▼ Sale | 116,315 | $132.24 | $15.4M | -58.7% | plan · 4 tranches |
| Sep 17, 2025 | MARCHISOTTO KORYSee Remarks · O | ▼ Sale | 10,812 | $150 | $1.6M | -7.5% | plan |
| Sep 17, 2025 | Milsten Scott | ▼ Sale | 15,000 | $150.23 | $2.3M | -13.3% | plan |
| Sep 17, 2025 | FIELDS MANDY JSee Remarks · O | ▼ Sale | 5,298 | $150.21 | $796K | -8.3% | plan |
| Sep 16, 2025 | Franks Joshua AllenSVP, Operations · O | ▼ Sale | 7,913 | $145 | $1.1M | -7.4% | plan |
| Sep 12, 2025 | MARCHISOTTO KORYSee Remarks · O | ▼ Sale | 13,515 | $140.1 | $1.9M | -8.5% | plan |
| Sep 12, 2025 | Milsten Scott | ▼ Sale | 15,000 | $140.28 | $2.1M | -11.8% | plan |
| Sep 11, 2025 | Hartnett Jennifer CatherineChief Commercial Officer · O | ▼ Sale | 1,304 | $136.32 | $178K | -2.4% | plan · 3 tranches |
| Sep 10, 2025 | Milsten Scott | ▼ Sale | 55,581 | $134.56 | $7.5M | -33.1% | plan · 7 tranches |
| Sep 8, 2025 | FIELDS MANDY JSee Remarks · O | ▼ Sale | 55,692 | $136.28 | $7.6M | -46.5% | plan · 7 tranches |
| Aug 28, 2025 | Tait GayleD | ▼ Sale | 565 | $130.2 | $74K | -9.8% | — |
| Aug 28, 2025 | Watson Maureen C.D | ▼ Sale | 785 | $128.4 | $101K | -22.2% | — |
| Aug 14, 2025 | Levitan Lauren CooksD | ▼ Sale | 4,630 | $118.94 | $551K | -28.7% | 2 tranches |
| Jun 9, 2025 | AMIN TARANGChief Executive Officer · O·D | ▼ Sale | 7,000 | $51.53 | $361K | -5.2% | late |
| Jun 4, 2025 | AMIN TARANGChief Executive Officer · O·D | ▼ Sale | 15,829 | $51.94 | $822K | -10.5% | late |
Every $ELF filing on this page is one API call away
The same Form 4 data over REST or MCP, already grouped into events with the plan flag and the dollar value read. A free key does 100 calls a day and needs no card. Prefer email? e.l.f. Beauty filings can reach your inbox instead.
Corporate insiders — officers, directors and 10%+ owners — must report their trades to the SEC on Form 4 within two business days. This page shows open-market activity: purchases (code P), sales (S) and dispositions back to the issuer (D). Scheduled compensation events such as stock grants and option exercises are also filed on Form 4 but carry no trading signal, so they are not shown and counts here can be lower than the raw EDGAR filing total. We group each filing's transactions into one economic event (a laddered 10b5-1 sale is one event, not 25 rows), flag pre-arranged plans and late filings, and link every event to its AI-scored article in the $ELF feed.