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SEC EDGAR$DSP

Vanderhook Timothy sold $101K of DSP

Vanderhook Timothy (CEO and Chairman) sold 9,125 shares of Viant Technology Inc. (DSP) at $11.10 ($0.10M total) on 2026-06-15.

Original reporting
SEC EDGAR · Vanderhook Timothy
Published Jun 16, 2026, 12:41 AM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Jun 16, 2026, 1:04 AM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$DSP
Neutral
medium confidence
Mentioned
$DSP
Relevance
4/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$DSPNeutralLow
01

Why it matters

A CEO/Chairman open-market sale can slightly pressure sentiment, but the disclosure lacks any accompanying operational or financial update.

02

Market read

Traders may note the insider sale for sentiment monitoring, but there is no new guidance, contract, or regulatory development in the text.

03

What to watch

The absence of a stated 10b5-1 plan in the text can increase speculation, but without additional context (e.g., prior sales cadence, tax events) it’s hard to infer directionally meaningful information.

Relevance 4/10Novelty 6/10Timing: SEC Form 4 filed 2026-06-15 (after-hours timestamp) disclosing insider sale on 2026-06-15

Background

The article is a primary-source SEC Form 4 insider transaction for Viant Technology (DSP).

Company-level read

Ticker impact

$DSPNeutralMedium confidence
Context

Viant Technology CEO/Chairman Vanderhook Timothy sold 9,125 shares in an open-market transaction on 2026-06-15.

Expected impact

Likely limited near-term impact; any effect is sentiment-driven and typically fades unless accompanied by other negative news.

Evidence & confidence

The filing discloses a single open-market sale with no stated reason and no 10b5-1 plan; however, insider sales are common and the article provides no earnings/guidance or operational change.

Market effects

Sector

No direct sector read-through; this is company-specific insider transaction disclosure.

Regional

None indicated.

Global

None indicated.

Counterpoint

What could challenge this read

The sale may be routine liquidity/portfolio rebalancing rather than a bearish signal, especially since the article provides no performance or outlook commentary.

Key entities

  • issuer
    Viant Technology Inc.

    Subject of the SEC Form 4 insider transaction disclosure.

  • insider
    Vanderhook Timothy

    CEO and Chairman; reported open-market sale of 9,125 shares.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

DSP insider trading history →

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