SEC Form 4Coverage since Jun 5, 2026
$DSP insider trading
Over the last 12 months, Viant Technology insiders reported no purchases and 19 sales totaling $2.8M across SEC Form 4 filings. 79% of the activity was filed under pre-arranged 10b5-1 trading plans.
- Bought · 12m
- — 0 events
- Sold · 12m
- $2.8M 19 events
- Events · 12m
- 19 Form 4 filings, grouped
- Insiders · 12m
- 5 distinct reporters
- 10b5-1 share
- 79% pre-arranged plans
Side
Price · $DSP · 12Mvia TradingView
Top insiders · 12m
Vanderhook TimothyCEO and Chairman5× · $378K
Vanderhook ChristopherChief Operating Officer5× · $378K
Capital V LLC—4× · $829K
MADDEN LARRYChief Financial Officer4× · $1.1M
VALDES MAX O—1× · $80K
All insider trades
19 events
| Date | Insider | Type | Shares | Avg price | Value | Δ stake | Marks |
|---|---|---|---|---|---|---|---|
| Jul 23, 2026 | MADDEN LARRYChief Financial Officer · O | ▼ Sale | 2,814 | $10.69 | $30K | -0.7% | plan |
| Jul 23, 2026 | Vanderhook TimothyCEO and Chairman · O·D·10% | ▼ Sale | 12,500 | $11.01 | $138K | -100% | plan · 3 tranches · indirect |
| Jul 23, 2026 | Vanderhook ChristopherChief Operating Officer · O·D·10% | ▼ Sale | 12,500 | $11.01 | $138K | -100% | plan · 3 tranches · indirect |
| Jul 23, 2026 | Capital V LLC10% | ▼ Sale | 37,500 | $11.01 | $413K | -100% | plan · 3 tranches |
| Jul 21, 2026 | Vanderhook TimothyCEO and Chairman · O·D·10% | ▽ Sale to issuer | 12,500 | — | — | -0.1% | plan · indirect |
| Jul 21, 2026 | Vanderhook ChristopherChief Operating Officer · O·D·10% | ▽ Sale to issuer | 12,500 | — | — | -0.1% | plan · indirect |
| Jul 21, 2026 | Capital V LLC10% | ▽ Sale to issuer | 37,500 | — | — | -0.1% | plan |
| Jul 8, 2026 | MADDEN LARRYChief Financial Officer · O | ▼ Sale | 30,519 | $12.77 | $390K | -6.6% | plan · 3 tranches |
| Jun 18, 2026 | Vanderhook ChristopherChief Operating Officer · O·D·10% | ▼ Sale | 12,500 | $11.1 | $139K | -100% | plan · 3 tranches · indirect |
| Jun 18, 2026 | Vanderhook TimothyCEO and Chairman · O·D·10% | ▼ Sale | 12,500 | $11.1 | $139K | -100% | plan · 3 tranches · indirect |
| Jun 18, 2026 | Capital V LLC10% | ▼ Sale | 37,500 | $11.1 | $416K | -100% | plan · 3 tranches |
| Jun 16, 2026 | Vanderhook ChristopherChief Operating Officer · O·D·10% | ▽ Sale to issuer | 12,500 | — | — | -0.1% | plan · indirect |
| Jun 16, 2026 | Vanderhook TimothyCEO and Chairman · O·D·10% | ▽ Sale to issuer | 12,500 | — | — | -0.1% | plan · indirect |
| Jun 16, 2026 | Capital V LLC10% | ▽ Sale to issuer | 37,500 | — | — | -0.1% | plan |
| Jun 15, 2026 | MADDEN LARRYChief Financial Officer · O | ▼ Sale | 25,376 | $11.1 | $282K | -5.2% | — |
| Jun 15, 2026 | Vanderhook ChristopherChief Operating Officer · O·D·10% | ▼ Sale | 9,125 | $11.1 | $101K | -3% | — |
| Jun 15, 2026 | Vanderhook TimothyCEO and Chairman · O·D·10% | ▼ Sale | 9,125 | $11.1 | $101K | -4.2% | — |
| Jun 9, 2026 | VALDES MAX OD | ▼ Sale | 6,686 | $12.03 | $80K | -18.5% | 2 tranches |
| Jun 8, 2026 | MADDEN LARRYChief Financial Officer · O | ▼ Sale | 33,333 | $12.18 | $406K | -6.4% | plan · 2 tranches |
About Form 4
Corporate insiders — officers, directors and 10%+ owners — must report their trades to the SEC on Form 4 within two business days. We group each filing's transactions into one economic event (a laddered 10b5-1 sale is one event, not 25 rows), flag pre-arranged plans and late filings, and link every event to its AI-scored article in the $DSP feed.