JUL 24·SEC EDGARLow
Capital V LLC sold (to issuer) 37,500 shares of DSP
Capital V LLC sold (to issuer) 37,500 shares of Viant Technology Inc. (DSP) on 2026-07-21 under a Rule 10b5-1 trading plan.
StockNASDAQ · US · USDTechnology · Software - Application
$DSP
Viant Technology Inc.
Price · $DSPvia TradingView
AI sentiment · 7d0 articles
No enriched coverage for $DSP in the last 7 days.
Insider · 30dAll trades →
- Buys
- — 0 txs
- Sells
- $718K 13 txs
Vanderhook Christopher4× · $138K
10b5-1 plan100%
Top stories · $DSPMore →
JUN 18·SEC EDGAR
Capital V LLC sold (to issuer) 37,500 shares of DSP
Capital V LLC sold (to issuer) 37,500 shares of Viant Technology Inc. (DSP) on 2026-06-16 under a Rule 10b5-1 trading plan.
JUN 16·SEC EDGAR
MADDEN LARRY sold $282K of DSP
MADDEN LARRY (Chief Financial Officer) sold 25,376 shares of Viant Technology Inc. (DSP) at $11.10 ($0.28M total) on 2026-06-15.
DSP sentiment & insider activity
Recent DSP coverage spans insider activity, financial news and technology.
In the last 30 days, DSP insiders filed 13 SEC Form 4 transactions — no purchases and 13 sales ($718K). The most active reporter was Vanderhook Christopher, Chief Operating Officer, with 4 filings. 100% of activity was filed under pre-arranged Rule 10b5-1 plans.
What's driving DSP
A 10b5-1 sale to the issuer is typically routine, but it confirms ongoing insider liquidity activity by a significant holder.
This is an insider/10% owner transaction (sale to issuer) with no disclosed price, so it’s more a positioning signal than a fundamental catalyst.
Insider selling by the CFO is a modest sentiment signal, but it is not a fundamental catalyst by itself.
Insider selling is a modest sentiment signal, but the filing provides no new operating or guidance catalyst.
Insider selling by a top executive can modestly affect sentiment, but this Form 4 alone is not a fundamental catalyst.
alphai scores every news story that mentions DSP with an AI model for sentiment and relevance, and aggregates insider trades from Viant Technology Inc.'s SEC EDGAR Form 4 filings. Figures refresh continuously.
News on $DSP
Score
Capital V LLC sold (to issuer) 37,500 shares of DSP
Capital V LLC sold (to issuer) 37,500 shares of Viant Technology Inc. (DSP) on 2026-07-21 under a Rule 10b5-1 trading plan.
1 min readCapital V LLC sold (to issuer) 37,500 shares of DSP
Capital V LLC sold (to issuer) 37,500 shares of Viant Technology Inc. (DSP) on 2026-06-16 under a Rule 10b5-1 trading plan.
2 min readMADDEN LARRY sold $282K of DSP
MADDEN LARRY (Chief Financial Officer) sold 25,376 shares of Viant Technology Inc. (DSP) at $11.10 ($0.28M total) on 2026-06-15.
1 min readVanderhook Christopher sold $101K of DSP
Vanderhook Christopher (Chief Operating Officer) sold 9,125 shares of Viant Technology Inc. (DSP) at $11.10 ($0.10M total) on 2026-06-15.
1 min readVanderhook Timothy sold $101K of DSP
Vanderhook Timothy (CEO and Chairman) sold 9,125 shares of Viant Technology Inc. (DSP) at $11.10 ($0.10M total) on 2026-06-15.
2 min read
Viant (DSP) Partners with Ad Fontes Media on News Reliability Targeting
The article says Viant (DSP) has partnered with Ad Fontes Media to target advertising based on news reliability. It also discusses broader AI and robotics expectations, citing statements from Andy Jassy and Elon Musk. The piece includes promotional claims about an “AI stock” trading around $3 and potential “400% upside,” but does not provide verifiable company financials.
6 min readViant Technology Inc. (DSP): Submission of Matters to a Vote of Security Holders
Viant Technology Inc. (DSP) filed an SEC Form 8-K — Submission of Matters to a Vote of Security Holders. dsp-20260604 0001828791 false 0001828791 2026-06-04 2026-06-04 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 __________________________________________________________________ FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exch
2 min read
Viant Technology COO Christopher Vanderhook sells $136,980 in stock
Viant Technology COO Christopher Vanderhook sold $136,980 worth of Class A Common Stock between April 20 and April 22, 2026, through Capital V LLC under a Rule 10b5-1 trading plan. These sales occurred after the stock declined by 12% in the past week, yet the company maintains a $682 million market cap and a strong outlook from analysts. Additionally, Viant recently announced the acquisition of TVision Insights for $40 million and exceeded fourth-quarter financial expectations.
3 min readDSP (NASDAQ) Rule 144: 113,760 Class A shares slated for resale
DSP has filed a Rule 144 notice indicating a proposed resale of 113,760 Class A Common Stock shares as of March 17, 2026. These Class A shares originated from Class B shares acquired in a private transaction, which will convert upon sale. The filing also notes previous sales on December 18, 2025, by Tim Vanderhook and T&L VANDERHOOK Trust.
2 min read
Viant Technology Q2 2024 Financial Results
Viant Technology announced strong Q2 2024 financial results, with significant revenue and gross profit increases, and a return to net income. The company highlighted robust growth in CTV and streaming audio, alongside strategic AI initiatives and continued share repurchases. Viant also provided an optimistic outlook for Q3 2024, projecting further revenue and Adjusted EBITDA growth.
3 min read