Cramer Keith sold $184K of MAX
Cramer Keith (Chief Revenue Officer) sold 13,000 shares of MediaAlpha, Inc. (MAX) at $14.19 ($0.18M total) on 2026-07-15 under a Rule 10b5-1 trading plan.
How this was made
The 30-second read
Why it matters
This provides a verified datapoint on insider selling size, price, and 10b5-1 status, but does not introduce new operational or financial information.
Market read
Traders may use the filing to update insider activity logs, but it is unlikely to drive a fundamental repricing by itself.
What to watch
The article does not state whether there were concurrent insider buys, option exercises, or other Form 4 activity around the same period, which could change interpretation.
Background
The article is an SEC Form 4 insider transaction disclosure for MediaAlpha, Inc. (MAX).
Ticker impact
MediaAlpha COO Cramer Keith sold 13,000 shares on 2026-07-15 at $14.1919 via a 10b5-1 plan, per Form 4.
Low near-term impact; any reaction is likely muted unless paired with other disclosures.
The filing is a primary SEC Form 4, but it is explicitly under a pre-arranged 10b5-1 plan and does not include new company fundamentals or guidance.
Market effects
Minimal, as this is company-specific insider transaction data without sector-wide catalyst.
None indicated.
None indicated.
Counterpoint
Even with 10b5-1, repeated insider selling can coincide with valuation or liquidity needs, so traders may still monitor for clustering of sales versus buys.
Key entities
- issuerMediaAlpha, Inc.
Subject of the Form 4 insider sale disclosure.
- insiderCramer Keith
Chief Revenue Officer who sold shares under a 10b5-1 plan.
