MediaAlpha, Inc.
MediaAlpha operates a technology platform that connects insurance carriers, agents and distributors seeking customers with high-intent consumers and online destinations that sell or refer consumer inquiries. Its core insurance verticals are property and casualty, health, and life. The platform supports consumer referrals through clicks, calls and leads, and provides tools for targeting, pricing, analytics and managing acquisition campaigns. Partners can transact through an Open Marketplace, where MediaAlpha has separate agreements with buyers and sellers, or a Private Marketplace, where they contract directly. MediaAlpha earns fees for consumer referrals sold on its platform. In Open Marketplace transactions, it controls which referrals are sold to demand partners; in Private Marketplace transactions, it charges supply partners fees based on the value transacted. The company also operates proprietary websites. MediaAlpha is headquartered in Los Angeles, California.
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MediaAlpha, Inc. (MAX) filed an SEC Form 8-K — Entry into a Material Definitive Agreement. Exhibit 99.1 MediaAlpha Announces $16 Million Private Stock Repurchase Los Angeles, CA (November 12, 2026) – MediaAlpha, Inc. (NYSE: MAX), the insurance industry’s leading programmatic customer acquisition platform, today announced that it has repurchased 1.13 million shares of i
MediaAlpha (NYSE:MAX) repurchased 1.13 million shares from White Mountains (NYSE:WTM) for $16.0 million at $14.15 per share, a 5.5% discount. The shares will be retired. MediaAlpha has repurchased $131 million of stock since July 2025, and White Mountains remains its largest shareholder with 19% ownership. MediaAlpha operates an insurance customer acquisition platform.
QuinStreet (QNST) reported $416.7M revenue, up 45.8% YoY, beating estimates. MediaAlpha (MAX) saw $375.9M revenue, up 22.7% YoY, also beating expectations. Taboola (TBLA) reported $462.3M revenue, down 6.9% YoY, missing estimates. Magnite (MGNI) reported $204.2M revenue, up 13.8% YoY, surpassing forecasts. Stocks reacted accordingly, with MAX and MGNI up, while TBLA dropped significantly.
Over the past 7 days, AlphAI's AI scored 4 news stories mentioning MAX (MediaAlpha, Inc.). Coverage has skewed bullish: 4 bullish, 0 neutral, and 0 bearish.
Recent MAX coverage spans insider activity, corporate actions and financial news.
In the last 30 days, MAX insiders filed 34 SEC Form 4 transactions — no purchases and 34 sales ($92.0M). The most active reporter was Nonko Eugene with 26 filings. 91% of those filings were made under pre-arranged Rule 10b5-1 plans.
The buyback is expected to create modest upward pressure on the stock as shares are retired at a discount.
Buyback reduces float and signals confidence, likely supporting the stock.
Positive impact: earnings beat and guidance raise support upside momentum.
The large insider sale may signal negative sentiment and could pressure the stock lower.
Insider sale may signal reduced confidence and could pressure the stock.
AlphAI scores every news story that mentions MAX with an AI model for sentiment and relevance, and aggregates insider trades from MediaAlpha, Inc.'s SEC EDGAR Form 4 filings. Figures refresh continuously.
MediaAlpha, Inc. (MAX) filed an SEC Form 8-K — Entry into a Material Definitive Agreement. Exhibit 99.1 MediaAlpha Announces $16 Million Private Stock Repurchase Los Angeles, CA (November 12, 2026) – MediaAlpha, Inc. (NYSE: MAX), the insurance industry’s leading programmatic customer acquisition platform, today announced that it has repurchased 1.13 million shares of i
MediaAlpha (NYSE:MAX) repurchased 1.13 million shares from White Mountains (NYSE:WTM) for $16.0 million at $14.15 per share, a 5.5% discount. The shares will be retired. MediaAlpha has repurchased $131 million of stock since July 2025, and White Mountains remains its largest shareholder with 19% ownership. MediaAlpha operates an insurance customer acquisition platform.
QuinStreet (QNST) reported $416.7M revenue, up 45.8% YoY, beating estimates. MediaAlpha (MAX) saw $375.9M revenue, up 22.7% YoY, also beating expectations. Taboola (TBLA) reported $462.3M revenue, down 6.9% YoY, missing estimates. Magnite (MGNI) reported $204.2M revenue, up 13.8% YoY, surpassing forecasts. Stocks reacted accordingly, with MAX and MGNI up, while TBLA dropped significantly.
WHITE MOUNTAINS INSURANCE GROUP LTD sold 5,500,391 indirectly-held shares of MediaAlpha, Inc. (MAX) at $13.90 ($76.46M total) on 2026-11-04. Filed jointly with WM Hinson (Bermuda) Ltd. (10% owner).
Yi Steven (See Remarks) sold 420,000 shares of MediaAlpha, Inc. (MAX) at an average of $15.12 ($14.78–$15.50, $6.35M total) across 3 trades over 2026-11-02 to 2026-11-04 under a Rule 10b5-1 trading plan.
Nonko Eugene sold 331,473 indirectly-held shares of MediaAlpha, Inc. (MAX) at an average of $15.06 ($14.72–$15.36, $4.99M total) across 3 trades over 2026-11-02 to 2026-11-04 under a Rule 10b5-1 trading plan.
Nonko Eugene sold 130,090 shares of MediaAlpha, Inc. (MAX) at an average of $14.83 ($14.79–$15.25, $1.93M total) across 3 trades over 2026-11-02 to 2026-11-04 under a Rule 10b5-1 trading plan.
MediaAlpha's CTO Yeh Kuanling Amy sold 50,000 shares in two transactions, totaling $734,517. The sales occurred at $14.4724 and $14.9083 per share on October 30 and November 2, 2026, respectively. She retains 493,091 shares.
Yeh Kuanling Amy (Chief Technology Officer) sold 50,000 shares of MediaAlpha, Inc. (MAX) at an average of $14.69 ($14.47–$14.91, $0.73M total) across 2 trades over 2026-10-30 to 2026-11-02.
Canaccord Genuity reaffirmed its Buy rating for MediaAlpha and increased its price target to $18 from $17, citing a 27.4% upside from the last close of $14.13. Recent analyst price targets for the company range from $13 to $17.
