SEC Form 4Coverage since Jun 5, 2026
$MAX insider trading
Over the last 12 months, MediaAlpha insiders reported no purchases and 29 sales totaling $11.6M across SEC Form 4 filings. 100% of the activity was filed under pre-arranged 10b5-1 trading plans.
- Bought · 12m
- — 0 events
- Sold · 12m
- $11.6M 29 events
- Events · 12m
- 29 Form 4 filings, grouped
- Insiders · 12m
- 4 distinct reporters
- 10b5-1 share
- 100% pre-arranged plans
Side
Price · $MAX · 12Mvia TradingView
Top insiders · 12m
Nonko Eugene—18× · $4.4M
Yi StevenSee Remarks6× · $6.6M
Yeh Kuanling AmyChief Technology Officer3× · $247K
Cramer KeithChief Revenue Officer2× · $308K
All insider trades
29 events
| Date | Insider | Type | Shares | Avg price | Value | Δ stake | Marks |
|---|---|---|---|---|---|---|---|
| Aug 5, 2026 | Nonko EugeneD | ▼ Sale | 23,761 | $12.41 | $295K | -2.3% | plan · 3 tranches · indirect |
| Aug 5, 2026 | Nonko EugeneD | ▼ Sale | 8,616 | $12.47 | $107K | -1% | plan · 3 tranches |
| Aug 3, 2026 | Yi StevenSee Remarks · O·D | ▼ Sale | 72,000 | $12.64 | $910K | -2.9% | plan |
| Jul 29, 2026 | Nonko EugeneD | ▼ Sale | 28,572 | $13.72 | $392K | -2.7% | plan · 3 tranches · indirect |
| Jul 29, 2026 | Nonko EugeneD | ▼ Sale | 14,856 | $13.79 | $205K | -1.7% | plan · 3 tranches |
| Jul 22, 2026 | Nonko EugeneD | ▼ Sale | 28,572 | $13.96 | $399K | -2.6% | plan · 3 tranches · indirect |
| Jul 22, 2026 | Nonko EugeneD | ▼ Sale | 14,856 | $14 | $208K | -1.7% | plan · 3 tranches |
| Jul 17, 2026 | Yi StevenSee Remarks · O·D | ▼ Sale | 94,790 | $14.37 | $1.4M | -3.7% | plan · 2 tranches |
| Jul 17, 2026 | Yeh Kuanling AmyChief Technology Officer · O | ▼ Sale | 13,000 | $14.38 | $187K | -2.3% | plan · 2 tranches |
| Jul 15, 2026 | Nonko EugeneD | ▼ Sale | 29,891 | $13.93 | $416K | -2.7% | plan · 3 tranches · indirect |
| Jul 15, 2026 | Nonko EugeneD | ▼ Sale | 16,526 | $13.89 | $229K | -1.8% | plan · 3 tranches |
| Jul 15, 2026 | Yi StevenSee Remarks · O·D | ▼ Sale | 161,489 | $14.13 | $2.3M | -5.9% | plan · 3 tranches |
| Jul 15, 2026 | Cramer KeithChief Revenue Officer · O | ▼ Sale | 13,000 | $14.19 | $184K | -4.6% | plan |
| Jul 8, 2026 | Nonko EugeneD | ▼ Sale | 43,081 | $13.86 | $597K | -3.7% | plan · 3 tranches · indirect |
| Jul 8, 2026 | Nonko EugeneD | ▼ Sale | 33,226 | $13.92 | $463K | -3.5% | plan · 3 tranches |
| Jul 7, 2026 | Yi StevenSee Remarks · O·D | ▼ Sale | 43,721 | $14.05 | $614K | -1.6% | plan · 2 tranches |
| Jul 1, 2026 | Nonko EugeneD | ▼ Sale | 24,615 | $12.41 | $306K | -2.1% | plan · 3 tranches · indirect |
| Jul 1, 2026 | Nonko EugeneD | ▼ Sale | 9,846 | $12.42 | $122K | -1% | plan · 3 tranches |
| Jul 1, 2026 | Yi StevenSee Remarks · O·D | ▼ Sale | 96,000 | $12.9 | $1.2M | -3.4% | plan |
| Jun 26, 2026 | Yeh Kuanling AmyChief Technology Officer · O | ▼ Sale | 3,000 | $11.16 | $33K | -0.5% | plan |
| Jun 24, 2026 | Nonko EugeneD | ▼ Sale | 20,001 | $10.26 | $205K | -1.7% | plan · 3 tranches · indirect |
| Jun 24, 2026 | Nonko EugeneD | ▼ Sale | 3,201 | $10.18 | $33K | -0.3% | plan · 3 tranches |
| Jun 17, 2026 | Nonko EugeneD | ▼ Sale | 20,001 | $10 | $200K | -1.6% | plan · 2 tranches · indirect |
| Jun 17, 2026 | Nonko EugeneD | ▼ Sale | 3,201 | $10 | $32K | -0.3% | plan · 2 tranches |
| Jun 16, 2026 | Yi StevenSee Remarks · O·D | ▼ Sale | 24,000 | $10.01 | $240K | -0.8% | plan |
| Jun 15, 2026 | Cramer KeithChief Revenue Officer · O | ▼ Sale | 13,000 | $9.47 | $123K | -4.4% | plan |
| Jun 10, 2026 | Nonko EugeneD | ▼ Sale | 20,001 | $10 | $200K | -1.6% | plan · indirect |
| Jun 10, 2026 | Nonko EugeneD | ▼ Sale | 3,201 | $10 | $32K | -0.3% | plan |
| Jun 5, 2026 | Yeh Kuanling AmyChief Technology Officer · O | ▼ Sale | 3,000 | $8.89 | $27K | -0.5% | plan |
About Form 4
Corporate insiders — officers, directors and 10%+ owners — must report their trades to the SEC on Form 4 within two business days. We group each filing's transactions into one economic event (a laddered 10b5-1 sale is one event, not 25 rows), flag pre-arranged plans and late filings, and link every event to its AI-scored article in the $MAX feed.