Yi Steven sold $2.3M of MAX
Yi Steven (See Remarks) sold 161,489 shares of MediaAlpha, Inc. (MAX) at an average of $14.13 ($14.05–$14.17, $2.28M total) across 3 trades over 2026-07-13 to 2026-07-15 under a Rule 10b5-1 trading plan.
How this was made
The 30-second read
Why it matters
The disclosure provides a concrete datapoint on insider selling activity, but it does not include new guidance, earnings, legal/regulatory developments, or deal activity for MediaAlpha.
Market read
A $2.28M insider sale is disclosed today, but the 10b5-1 framing suggests limited incremental fundamental information.
What to watch
Traders may want to compare this sale size and frequency versus prior Form 4 activity to judge whether it is truly routine or part of a broader selling pattern.
Background
The article is a SEC Form 4 insider transaction: Yi Steven (officer/director) sold shares in open-market trades under a Rule 10b5-1 plan.
Ticker impact
MediaAlpha insider Yi Steven sold 161,489 shares in open-market trades for about $2.28M, per a fresh SEC Form 4 filed today.
Likely limited near-term impact; any effect should be small and fade unless follow-on selling accelerates.
The filing specifies a pre-arranged Rule 10b5-1 plan and open-market sale code, with no accompanying company-specific operational or financial catalyst in the text.
Market effects
No sector read-through is provided; this is company-specific insider transaction data only.
None indicated.
None indicated.
Counterpoint
Because the trades are explicitly under a pre-arranged 10b5-1 plan, the sale may reflect scheduled liquidity needs rather than bearish expectations.
Key entities
- issuerMediaAlpha, Inc.
Company whose insider transaction is disclosed on SEC Form 4.
- insiderYi Steven
Officer and director who sold shares under a pre-arranged 10b5-1 plan.
