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SEC EDGARJUL 161 min read$KSS

Steinmetz Mari sold $910 of KSS

Steinmetz Mari (Sr. EVP, Chief People Officer) sold 53 shares of KOHLS Corp (KSS) at $17.17 on 2026-07-16 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Steinmetz Mari
Published Jul 16, 2026, 9:16 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Jul 16, 2026, 9:22 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$KSS
Neutral
high confidence
Mentioned
$KSS
Relevance
2/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$KSSNeutralLow
01

Why it matters

The newest fact is the specific sale details (53 shares at $17.1700, $910.01 total) and that it was executed under a pre-arranged Rule 10b5-1 plan.

02

Market read

Traders may note the transaction for completeness, but it is unlikely to change valuation or near-term expectations given the small size and 10b5-1 plan.

03

What to watch

Insider sales can be driven by diversification, taxes, or scheduled liquidity needs rather than bearish expectations.

Relevance 2/10Novelty 2/10Timing: Filed 2026-07-16, same day as the reported open-market sale.

Background

The article is an SEC Form 4 insider transaction disclosure for Kohl's (KSS) by Sr. EVP and Chief People Officer Mari Steinmetz.

Company-level read

Ticker impact

$KSSNeutralHigh confidence
Context

Kohl's insider Mari Steinmetz sold 53 shares on 2026-07-16 at $17.1700, totaling $910.01 under a 10b5-1 plan.

Expected impact

Minimal impact expected; any price reaction is likely noise unless paired with other disclosures.

Evidence & confidence

The filing is a Form 4 insider transaction, but the disclosed sale size ($910) and explicit 10b5-1 pre-arrangement reduce interpretive value.

Market effects

Sector

No sector read-through; this is company-specific insider trading with no operational catalyst.

Regional

None indicated.

Global

None indicated.

Counterpoint

What could challenge this read

Even small insider sales can coincide with private views, but the 10b5-1 designation materially weakens that inference.

Key entities

  • issuer
    Kohl's

    Subject of the Form 4 insider transaction disclosure.

  • insider
    Mari Steinmetz

    Sr. EVP, Chief People Officer who reported the sale.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

KSS insider trading history →

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