BEST BUY CO INC
Best Buy is a retailer of technology products and services, serving customers through online channels, stores and in-home visits in the U.S. and Canada. It has two segments: Domestic, which includes U.S. operations and Best Buy Health, and International, which includes Canadian operations. Its brands include Best Buy, Geek Squad, Best Buy Health, Insignia and Lively. Best Buy sells computing and mobile phones, consumer electronics, appliances, entertainment products and other merchandise. Its services include advertising, delivery, health-related services, installation, marketplace commissions, memberships, repair, setup, technical support and warranty-related services. It earns money from product sales and services, including commissions. Best Buy operates an omnichannel platform, with online purchases available for delivery or pickup, and had 1,068 stores at the end of fiscal 2026. Its headquarters are in Richfield, Minnesota.
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See all $BBY insider activity →Best Buy (BBY) shares rose 6.7% on November 9, 2026, outpacing the S&P 500. The company reported a 3.6% revenue increase in Q2 2027, driven by computing and home theater sales. Management noted higher product costs due to memory price increases. The stock closed at a one-year high of $106.28, with a 42.3% return over the past year.
Citigroup kept its Neutral rating on Best Buy Co but increased its price target to $102 from $88, suggesting a 2.6% upside from the Nov 5 close of $99.40.
Wells Fargo kept its Equal-Weight rating on Best Buy but raised its price target to $95 from $85, suggesting a 4.4% downside from the Nov 5 close of $99.40.
Over the past 7 days, AlphAI's AI scored 4 news stories mentioning BBY (BEST BUY CO INC). Coverage has skewed bullish: 2 bullish, 1 neutral, and 1 bearish.
Recent BBY coverage spans financial news, market movers and technology.
The stock rallied on broad tech sector recovery, but no company-specific catalyst was disclosed.
Potential modest upside as the new target suggests a 2.6% price increase from the recent close.
The higher target suggests modest upside potential, but the current price is above the new target, implying limited upside.
Weaker sales outlook may depress the stock.
The new financing option could boost in‑store sales and improve transaction frequency.
AlphAI scores every news story that mentions BBY with an AI model for sentiment and relevance, and aggregates insider trades from BEST BUY CO INC's SEC EDGAR Form 4 filings. Figures refresh continuously.
Best Buy (BBY) shares rose 6.7% on November 9, 2026, outpacing the S&P 500. The company reported a 3.6% revenue increase in Q2 2027, driven by computing and home theater sales. Management noted higher product costs due to memory price increases. The stock closed at a one-year high of $106.28, with a 42.3% return over the past year.
Citigroup kept its Neutral rating on Best Buy Co but increased its price target to $102 from $88, suggesting a 2.6% upside from the Nov 5 close of $99.40.
Wells Fargo kept its Equal-Weight rating on Best Buy but raised its price target to $95 from $85, suggesting a 4.4% downside from the Nov 5 close of $99.40.
Best Buy expects quarterly sales to fall short of market estimates, attributing this to electronic product shortages during the holiday season. The company's outlook suggests potential challenges in its core business.
Best Buy and Zip expanded their partnership, enabling Zip's flexible payment options at Best Buy's physical registers nationwide. Zip reported 61% year-over-year growth in U.S. in-store transaction volume, with in-store purchases making up 30% of total U.S. volume. Zip serves 4.7 million active U.S. customers and partners with 32,600 U.S. merchants.
Walmart, Best Buy, and Kroger are replacing paper price tags with digital shelf labels. Walmart plans to install them in all 4,600 U.S. stores by year-end. Retailers say this reduces labor and checkout errors, while critics warn of potential dynamic pricing.
Target (TGT) and Best Buy (BBY) both raised their full-year sales outlooks. Target offers a 3.1% dividend yield with over 50 years of raises, while Best Buy yields 4.5% with 13 years of increases. Target paid 46% of its free cash flow as dividends, and Best Buy 45%. Analysts expect these ratios to rise to 66% for Target and 58% for Best Buy. Best Buy carries less debt (0.5x EBITDA) compared to Target (1.5x).
Best Buy partners with IGN to launch a gaming portal, Best Buy Gamers, ahead of major game releases. The portal offers reviews, trailers, and exclusive content, with Best Buy Ads handling media placements. According to the company, the initiative aims to capitalize on upcoming gaming launches.
Best Buy launched on TikTok Shop to reach consumers and collect data. The company aims to transform into a retail media and technology firm. TikTok Shop's sales are projected to exceed $30 billion by 2028, according to Emarketer. Best Buy is part of the Retail AI Council addressing challenges of third-party shopping.
Best Buy (BBY) shares rose 5.11% to $88.91 in today's US session, trading between $84.75 and $89.01. The stock is up 36.7% year-to-date and 6.2% below its 52-week high. The company partnered with LG Ad Solutions to offer connected-TV inventory, aiming for 10% growth in ad collections by fiscal 2027, with last year's collections at $900 million. Earnings are due November 24.
