Ferrari’s Most Divisive Car In Years Sold Out Before The Hate Even Cooled Off
Ferrari says its first production EV, the Luce, has met its first-year sales target about two months after launch, according to a Financial Times report citing two people. Ferrari planned to sell just under 500 units in year one at about €550,000 before taxes, with longer-term goals around 2,500 by 2030. Ferrari denies any forced purchases.
How this was made
The 30-second read
Why it matters
The new, attributable claim is that Ferrari met its first-year Luce sales target within two months, with the planned “just under 500” units reportedly allocated earlier this month.
Market read
Traders may reprice Ferrari’s near-term EV demand risk based on the reported early sales-target achievement for the Luce.
What to watch
The article notes Ferrari denied any requirement to buy to stay in good graces; if that narrative changes, sentiment could swing quickly.
Background
Ferrari unveiled the Luce EV in May amid heavy online criticism and an immediate >8% share drop, and later saw a marketing executive change.
Ticker impact
Ferrari is reported to have already met its first-year sales target for the Luce EV, with “just under 500” units reportedly spoken for.
Near-term upside bias for RACE on demand-read-through, with volatility possible if future deliveries miss the longer-term 2,500-by-2030 goal.
The article cites a specific, attributable sales-target achievement and unit allocation, which is a concrete demand datapoint rather than pure opinion.
Market effects
Reinforces that ultra-luxury EV demand can be resilient even amid negative social/media reception, potentially improving sentiment toward premium EV makers.
Highlights China as a key demand driver, which may matter for regional luxury EV demand expectations.
Signals continued appetite for high-priced EVs globally, which can influence broader luxury auto EV demand narratives.
Counterpoint
Sales “spoken for” may reflect allocations and dealer/customer targeting rather than durable end-customer demand, so follow-through risk remains.
Key entities
- companyFerrari
Italian supercar maker; subject of the report on Luce EV sales progress and targets.
- personEnrico Galliera
Ferrari chief marketing and commercial officer who exited after the Luce reveal; replacement by a former BMW executive.
- venueSotheby’s
Reported auction venue for the first production-spec Luce at Monterey Car Week.
