Forrester (FORR) Q2 2026 Earnings Call Transcript
Forrester (FORR) reported Q2 2026 results and discussed outlook for the second half. The company said total revenue fell 10%, with research revenue down 8% and non-CV businesses down 15%, while CV decreased 3% and wallet retention was flat. It cited AI usage gains, including Forrester AI users up 33% QoQ and 69% YoY, and announced an AI agent for Microsoft Copilot.
How this was made
The 30-second read
Why it matters
The most tradable elements are the combination of (1) reported Q2 revenue decline and segment headwinds, and (2) strong growth in Forrester AI usage and prompts, alongside maintained full-year margin and EPS guidance.
Market read
Traders can use the call to gauge whether AI engagement is offsetting weaker consulting and events demand, while monitoring whether maintained guidance is credible into 2H.
What to watch
The transcript cites revenue declines and retention softness (client retention down 1%, CV down 3%) without providing segment-level margin detail, so traders may discount AI engagement metrics until financial conversion is clearer.
Background
Forrester’s Q2 2026 investor call covers quarterly performance, outlook for the second half, AI research output, event metrics, and Forrester AI integration with Microsoft Copilot/Teams.
Ticker impact
Forrester reported Q2 results and said it is maintaining full-year revenue margin and EPS guidance while pushing 2026 CV growth and Forrester AI adoption.
Near-term sentiment likely supported by accelerating Forrester AI usage metrics, but the magnitude of consulting and events declines may cap upside until clearer margin stabilization.
The article provides multiple company-specific operating datapoints (revenue down 10%, consulting/events down, AI users up 33% QoQ and 69% YoY, prompts up 58% QoQ and 105% YoY) plus an explicit statement that full-year margin and EPS guidance are maintained.
Market effects
Reinforces demand for research and advisory firms to embed AI guidance into enterprise workflows, potentially raising competitive pressure on traditional analyst models.
No clear regional-specific financial impact beyond forum activity and rankings across major regions.
AI adoption and agentic tooling trends are positioned as a cross-industry driver for B2B research spend.
Counterpoint
AI usage growth may not translate into near-term revenue or margin improvement if consulting and events weakness persists and AI monetization lags adoption.
Key entities
- companyForrester
Reported Q2 2026 performance, discussed second-half outlook, and highlighted Forrester AI adoption via Microsoft Copilot/Teams.
- technology_partnerMicrosoft Copilot
Forrester AI agent announced for Microsoft Copilot, enabling access to Forrester research within Microsoft workflows.
- productForrester AI
AI offering integrated into Teams and Copilot; usage and prompt metrics reported as accelerating in Q2.
