Forrester: Aligning Customer, Brand, And Employee Experience Emerges As The Critical Driver Of Growth For Banks In India
Forrester's 2026 India Banking Total Experience Score Rankings show that aligning customer, brand, and employee experiences drives growth. The average score for nine banks, including SBI and HDFC, rose modestly to 64.0. SBI improved significantly, joining the leading growth category. Employee experience gaps may hinder future growth, as banks struggle to differentiate in a digitally mature market.





