New Street Fighter (2026) Chun-Li Figure Arrives from Hasbro
Hasbro announced a new 6-inch Street Fighter action-figure line at SDCC, led by a live-action Chun-Li figure based on Kalina Liang’s portrayal in the 2026 movie. The first wave includes Ryu, Ken, Akuma and Chun-Li. The Chun-Li figure is available for preorder at Walmart for $27.99, with expected October 2026 shipping.
How this was made

The 30-second read
Why it matters
The disclosed facts are a new product line, a specific character (Chun-Li), preorder availability at Walmart, and an October 2026 ship date. This can influence brand and collector sentiment, but the article does not quantify financial impact.
Market read
Incremental consumer products/IP monetization update with a long lead time to shipment, offering limited immediate trading signal.
What to watch
Traders may want to wait for retailer sell-through, production scale, and whether Hasbro provides any financial commentary around the IP line during upcoming earnings.
Background
Hasbro is expanding its Street Fighter merchandise tied to an upcoming live-action film, with the first wave shown at SDCC.
Ticker impact
Hasbro announced a new 6-inch Street Fighter action figure line, led by a live-action Chun-Li preorder shipping in Oct 2026.
Likely limited near-term impact; could modestly support sentiment among toy/IP-focused investors until sales data emerges.
The article provides preorder price and an expected release month, but no revenue, margin, sell-through, or updated financial outlook. Such entertainment merchandise updates are typically incremental for HAS unless paired with earnings or material guidance.
Market effects
Reinforces ongoing monetization of film tie-ins and collectible action figures, but offers no measurable sector-wide signal.
None indicated.
None indicated beyond the global Street Fighter franchise audience.
Counterpoint
Collectible figure announcements often have limited earnings impact because they are small relative to Hasbro’s overall revenue and depend on later sell-through.
Key entities
- companyHasbro
Announced a new 6-inch Street Fighter action figure line, including a live-action Chun-Li figure for preorder.
- franchiseStreet Fighter (2026 movie)
The live-action film whose likeness is used for the Chun-Li figure.
- retailerWalmart
Listed the Chun-Li figure for preorder at $27.99 in the article.


