HASBRO, INC.
Hasbro develops, designs, markets and sells games and toys, and extends its intellectual property through licensing, digital games, entertainment and location-based experiences for children, families and fans worldwide. Its brands include MAGIC: THE GATHERING, MONOPOLY, HASBRO GAMES, PLAY-DOH, TRANSFORMERS, DUNGEONS & DRAGONS, NERF and PEPPA PIG. Hasbro operates in games, IP licensing and entertainment, and toys. Its products include board and role-playing games, trading cards, collectibles, action figures, dolls and preschool toys. Its Wizards of the Coast subsidiary develops games including MAGIC: THE GATHERING and DUNGEONS & DRAGONS. Hasbro sells products through retailers, distributors, ecommerce platforms and its direct-to-consumer Hasbro Direct platforms, including Hasbro PULSE and SECRET LAIR. It earns money from product sales and from licensing its brands to third parties, generally in exchange for sales-based or usage-based royalties, or fixed fees. Its entertainment offerings include television, film, digital content and children’s programming. Hasbro is headquartered in Pawtucket, Rhode Island.
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Hasbro (HAS) shares rose 28.6% in a month, outperforming its industry and the S&P 500. Q3 2026 revenue grew 15% to $1.6B, EPS up 73% to $2.90. Management raised FY 2026 guidance, expecting 7-9% revenue growth. Magic: The Gathering drove growth, with revenues up 34%. HAS trades at a 17.61X forward P/E, higher than industry average.
Hasbro CEO Chris Cocks stated support for unionization rights but noted some employees' opposition. The United Wizards of the Coast union disputed his claims, citing lower wages and stagnant career paths. The union also criticized Hasbro's use of a 'union avoidance' firm. The union vote is scheduled for November 10.
Hasbro's Sixth Wall Studio and Dynamic Creatures are partnering to create interactive robots featuring Hasbro characters for theme parks and resorts. The robots will use Sixth Wall's CharacterOS and Dynamic Creatures' SnowJay AI to enable expressive, memorable interactions. The companies aim to expand into hotels, cruise ships, and retail destinations, focusing on audiences aged 13 and older.
Over the past 7 days, AlphAI's AI scored 4 news stories mentioning HAS (HASBRO, INC.). Coverage has been balanced: 1 bullish, 2 neutral, and 1 bearish.
Recent HAS coverage spans earnings, financial news and technology.
In the last 30 days, HAS insiders filed 1 SEC Form 4 transaction — no purchases and 1 sale ($864K). The most active reporter was GOETTER GINA M, EVP & CFO, with 1 filing. 100% of those filings were made under pre-arranged Rule 10b5-1 plans.
No fresh catalyst; market has already priced the earnings beat and outlook.
The comments may trigger short‑term selling pressure on Hasbro as labor‑relations concerns rise.
The partnership could open a new revenue stream for Hasbro through licensing and robotics, but the financial impact is uncertain.
Dividend appears safe; modest upside for income investors.
Earnings beat suggests positive earnings momentum.
AlphAI scores every news story that mentions HAS with an AI model for sentiment and relevance, and aggregates insider trades from HASBRO, INC.'s SEC EDGAR Form 4 filings. Figures refresh continuously.
Hasbro (HAS) shares rose 28.6% in a month, outperforming its industry and the S&P 500. Q3 2026 revenue grew 15% to $1.6B, EPS up 73% to $2.90. Management raised FY 2026 guidance, expecting 7-9% revenue growth. Magic: The Gathering drove growth, with revenues up 34%. HAS trades at a 17.61X forward P/E, higher than industry average.
Hasbro CEO Chris Cocks stated support for unionization rights but noted some employees' opposition. The United Wizards of the Coast union disputed his claims, citing lower wages and stagnant career paths. The union also criticized Hasbro's use of a 'union avoidance' firm. The union vote is scheduled for November 10.
Hasbro's Sixth Wall Studio and Dynamic Creatures are partnering to create interactive robots featuring Hasbro characters for theme parks and resorts. The robots will use Sixth Wall's CharacterOS and Dynamic Creatures' SnowJay AI to enable expressive, memorable interactions. The companies aim to expand into hotels, cruise ships, and retail destinations, focusing on audiences aged 13 and older.
Hasbro's stock is up 50% in 2026, with a dividend yield of 2.3%. The company's cash flow covers its $2.80 annual dividend, with a payout ratio of 36% from free cash flow. Management remains committed to the dividend, but reliance on Magic: The Gathering poses a risk. Hasbro has reduced debt and increased its buyback target. The dividend is considered safe, but growth is uncertain.
Hasbro reported quarterly revenue and profit above analysts' estimates, driven by increased demand for board games like Monopoly during lockdowns. The company did not provide specific financial figures in the excerpt.
Hasbro reported Q3 2026 net income of $395M, up 69% YoY, with revenue rising 15% to $1.595B. Driven by Magic: The Gathering, Marvel, and Transformers, the company raised its 2026 revenue growth forecast to 7-9% from 5-7%. Magic generated $616M in Q3, a 34% YoY increase. Hasbro also boosted its adjusted operating margin and EBITDA expectations.
GOETTER GINA M (EVP & CFO) sold 7,262 shares of HASBRO, INC. (HAS) at $118.99 ($0.86M total) on 2026-11-02 under a Rule 10b5-1 trading plan.
Hasbro reported Q3 2026 revenue of $1.6B, up 15% YoY, and net income of $394.5M, up 69.2%. EPS rose to $2.77 from $1.64. Growth was driven by Wizards of the Coast and Digital Gaming, while licensing revenue declined 5%.
Hasbro CEO Chris Cocks announced plans to license AI versions of its iconic characters, such as Mr. Potato Head voiced by the late Don Rickles. The company's Sixth Wall AI studio, launched in June, aims to leverage its 166-year history of IP. Hasbro is negotiating with a major cellphone carrier to feature an AI-generated LeVar Burton hosting a Trivial Pursuit quiz show. Cocks emphasized the importance of embracing AI technology while setting guardrails for character expressions.
UBS raised its price target for Hasbro (NASDAQ:HAS) to $137 from $120, citing improved earnings and strong growth trends. The stock trades at $118.33, near its 52-week high, with a 57% gain over the past year. Hasbro reported strong Q3 results, exceeding earnings and revenue expectations, and raised its full-year outlook. The company's diluted EPS is $6.71, with a P/E ratio of 17.76.
