Why Hasbro Is Winning the Toy Wars and Mattel Isn’t
Mattel reported Q2 net sales of $1.12B, above LSEG’s $1.10B estimate, but adjusted profit was 1 cent per share versus a 4-cent estimate. Mattel cited tariffs, inflation, higher royalties, and currency moves, with adjusted gross margin down to 48.6% and operating income down 60% on higher marketing. It reaffirmed FY EPS $1.27-$1.39 and sales growth 3%-6%.



