$CXM

Scott Jacob sold $499K of CXM

Scott Jacob (GENERAL COUNSEL AND CORP. SEC.) sold 71,585 shares of Sprinklr, Inc. (CXM) at $6.97 ($0.50M total) on 2026-08-10 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Scott Jacob
Published Aug 12, 2026, 8:15 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Aug 12, 2026, 8:21 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$CXM
Neutral
medium confidence
Mentioned
$CXM
Relevance
3/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$CXMNeutralLow
01

Why it matters

The newest fact is the specific sale size, price, and post-transaction holdings for Scott Jacob, Sprinklr’s General Counsel, executed under a pre-arranged 10b5-1 plan.

02

Market read

Traders may note the insider sale for sentiment/positioning, but there is no fundamental update in the text.

03

What to watch

The filing does not state reasons for the sale beyond the plan; without additional context (e.g., concurrent buys, earnings timing, or guidance changes), the signal-to-noise is low.

Relevance 3/10Novelty 3/10Timing: filed 2026-08-12, sale executed 2026-08-10

Background

The article is an SEC Form 4 insider transaction disclosure for Sprinklr, Inc. (CXM).

Company-level read

Ticker impact

$CXMNeutralMedium confidence
Context

Sprinklr (CXM) disclosed via Form 4 that General Counsel Scott Jacob sold 71,585 shares at $6.97 on 2026-08-10 under a 10b5-1 plan.

Expected impact

Low near-term impact; any effect is likely limited to sentiment/flow rather than fundamentals.

Evidence & confidence

The filing is a routine open-market sale by an officer under a pre-arranged 10b5-1 plan, with no accompanying guidance, deal, or regulatory action disclosed.

Market effects

Minimal. Insider 10b5-1 sales are common and do not, by themselves, signal sector-wide changes.

None indicated.

None indicated.

Counterpoint

Because the sale is under a 10b5-1 plan, it may be less informative than discretionary selling, so traders may ignore it unless paired with other negative catalysts.

Key entities

  • Sprinklr, Inc.

    Company that filed the Form 4 insider transaction disclosure.

  • Scott Jacob

    General Counsel and corporate SEC officer who sold shares.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

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