Sprinklr adds AI tools to speed customer responses
Sprinklr launched its Summer ’26 Release adding AI tools for customer experience management. The update expands analytics for short-form video, generative AI search visibility, and social listening, plus voice agents and copilot features for campaign summaries and survey analysis. Sprinklr also introduced Sprinklr MCP beta to access insights in ChatGPT, Claude and Microsoft Copilot, and added integrations with Adobe Customer Journey Analytics and Microsoft Teams.


