Cramer Keith sold $166K of MAX
Cramer Keith (Chief Revenue Officer) sold 13,000 shares of MediaAlpha, Inc. (MAX) at $12.76 ($0.17M total) on 2026-08-17 under a Rule 10b5-1 trading plan.
How this was made
The 30-second read
Why it matters
The disclosed open-market sale is pre-arranged under a Rule 10b5-1 plan, which typically reduces interpretive weight versus discretionary selling.
Market read
Traders may note the insider sale for sentiment, but there is no accompanying fundamental catalyst in the text.
What to watch
The article does not state whether other insiders sold/bought around the same time, nor does it provide context on total insider holdings changes beyond the post-transaction figure.
Background
The article is an SEC Form 4 insider transaction disclosure for MediaAlpha, Inc. (MAX).
Ticker impact
MediaAlpha insider Form 4 shows COO Keith Cramer sold 13,000 shares on 2026-08-17 at $12.7634, totaling about $165.9K.
Likely minimal immediate impact; any effect would be second-order sentiment rather than a catalyst.
The filing is a disclosed insider transaction, but it is explicitly under a pre-arranged 10b5-1 plan, and the article provides no new company-specific operational or financial development.
Market effects
No clear sector read-through from a single, small 10b5-1 insider sale.
None indicated.
None indicated.
Counterpoint
Insider sales under 10b5-1 can be purely mechanical (taxes or diversification) and may not reflect bearish expectations.
Key entities
- issuerMediaAlpha, Inc.
Company whose insider transaction is disclosed on SEC Form 4.
- insiderKeith Cramer
Chief Revenue Officer who sold 13,000 shares.
- trading_ruleRule 10b5-1 plan
Pre-arranged plan noted as Yes in the filing, implying scheduled selling.
