Yeh Kuanling Amy sold $163K of MAX
Yeh Kuanling Amy (Chief Technology Officer) sold 12,000 shares of MediaAlpha, Inc. (MAX) at $13.55 ($0.16M total) on 2026-08-14 under a Rule 10b5-1 trading plan.
How this was made
The 30-second read
Why it matters
The newest disclosed fact is the specific open-market sale size, price, and date, executed under a pre-arranged 10b5-1 plan.
Market read
This is a routine insider sale disclosure with limited incremental trading signal absent any accompanying corporate or financial update.
What to watch
The article does not state whether the sale was part of a larger series, nor does it provide context on total insider holdings changes beyond the post-transaction figure.
Background
The article is a SEC Form 4 insider transaction disclosure for MediaAlpha, Inc. (MAX).
Ticker impact
MediaAlpha CTO Yeh Kuanling Amy sold 12,000 shares in an open-market transaction on 2026-08-14 under a 10b5-1 plan.
Low likelihood of a sustained price move based solely on this Form 4 sale.
The filing is an open-market sale by an officer under a pre-arranged 10b5-1 plan, with no accompanying operational or guidance change disclosed.
Market effects
No clear sector read-through; this is company-specific insider transaction data.
None indicated.
None indicated.
Counterpoint
Even 10b5-1 sales can coincide with private views on valuation, so traders may still watch for follow-on selling or other insider actions.
Key entities
- issuerMediaAlpha, Inc.
Company whose insider transaction is disclosed via Form 4.
- insiderYeh Kuanling Amy
Chief Technology Officer who sold shares under a 10b5-1 plan.
