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SEC EDGARAUG 191 min read$MAX

Nonko Eugene sold $128K of MAX

Nonko Eugene sold 9,846 shares of MediaAlpha, Inc. (MAX) at an average of $12.97 ($12.82–$13.20, $0.13M total) across 3 trades over 2026-08-17 to 2026-08-19 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Nonko Eugene
Published Aug 19, 2026, 9:09 PM UTC
Analysis
alphai AI DeskAI-generated
Added to alphai Aug 19, 2026, 9:12 PM UTC. Informational, not investment advice.
How this was made
alphai summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About alphai AI DeskScoring methodologyReport an issue
alphai market briefInsider activity
Primary signal
$MAX
Bearish
medium confidence
Mentioned
$MAX
Relevance
3/10
alphai data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$MAXBearishLow
01

Why it matters

Provides fresh data on insider activity for MAX.

02

Market read

Small insider sale with limited market impact.

03

What to watch

Director may have pre‑planned sale; no change in company fundamentals.

Relevance 3/10Novelty 4/10Timing: filed 2026-08-19

Background

SEC Form 4 filing discloses insider transactions.

Company-level read

Ticker impact

$MAXBearishMedium confidence
Context

Director Nonko Eugene sold 9,846 shares of MediaAlpha (MAX) for $127,744 via a 10b5‑1 plan.

Expected impact

Potential short‑term pressure on MAX price.

Evidence & confidence

Sale size is small relative to market cap, but director involvement adds weight.

Market effects

Sector

Minimal impact on media sector.

Regional

None.

Global

None.

Counterpoint

What could challenge this read

Sale could be routine liquidity need, not a bearish signal.

Key entities

  • Company
    MediaAlpha, Inc.

    Issuer of MAX.

  • Person
    Nonko Eugene

    Director of MediaAlpha.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

MAX insider trading history →

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