AlphAIAlphAI — Financial news for AI agents
SEC EDGARAUG 191 min read$MAX

Nonko Eugene sold $319K of MAX (indirect holdings)

Nonko Eugene sold 24,615 indirectly-held shares of MediaAlpha, Inc. (MAX) at an average of $12.96 ($12.78–$13.23, $0.32M total) across 3 trades over 2026-08-17 to 2026-08-19 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Nonko Eugene
Published Aug 19, 2026, 9:09 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Aug 19, 2026, 9:12 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$MAX
Neutral
medium confidence
Mentioned
$MAX
Relevance
3/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$MAXNeutralLow
01

Why it matters

The disclosed sale is the primary new fact; no prior public reporting.

02

Market read

Routine insider sale with modest size; limited trading relevance.

03

What to watch

Director may have tax or liquidity reasons unrelated to company outlook.

Relevance 3/10Novelty 4/10Timing: filed today

Background

Form 4 filings disclose insider transactions; directors often use 10b5-1 plans for scheduled sales.

Company-level read

Ticker impact

$MAXNeutralMedium confidence
Context

Director Nonko Eugene sold 24,615 shares of MediaAlpha, Inc. for $319,086 via a 10b5-1 plan.

Expected impact

Potential slight downward pressure on MAX price.

Evidence & confidence

Sale represents ~2.5% of remaining holdings; typical for directors using pre-arranged plans.

Market effects

Sector

Minimal impact on media sector; insider sale is routine.

Regional

None

Global

None

Counterpoint

What could challenge this read

Sale could be a profit-taking move rather than a negative signal.

Key entities

  • Company
    MediaAlpha, Inc.

    Issuer of the stock sold.

  • Person
    Nonko Eugene

    Director of MediaAlpha, seller of shares.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

MAX insider trading history →

Related articles

SEP 1
$SBGIMed

Q2 Earnings Outperformers: Sinclair (NASDAQ:SBGI) And The Rest Of The Media & Entertainment Stocks

Sinclair (SBGI) stock rose 30.9% to $51.46 after Q2 earnings. Getty Images (GETY) reported $229.1M revenue, down 2.5% YoY, missing estimates; stock fell 44.4% to $0.25. MediaAlpha (MAX) reported $316.9M revenue, up 25.9% YoY, beating expectations; stock down 8.5% to $12.63. Taboola (TBLA) reported $476.8M revenue, up 2.4% YoY, missing estimates; stock down 28.6% to $3.78.

finance.yahoo.com3 min
JUL 29
$MAXHigh

MEDIAALPHA ANNOUNCES SECOND QUARTER 2026 FINANCIAL RESULTS

MediaAlpha, Inc. (MAX) filed an SEC Form 8-K — Results of Operations and Financial Condition. Exhibit 99.1 MEDIAALPHA ANNOUNCES SECOND QUARTER 2026 FINANCIAL RESULTS Second Quarter Revenue Growth of 26%; Record Revenue of $316.9 million Second Quarter Net Income of $41.8 million; Adjusted EBITDA (1) of $29.3 million Repurchased over $41 million of stock during the First H

SEC EDGAR 8-K4 min
OCT 23
$RENTMed

Nexus Capital Management LP (Cohen Michael S, Flesh Daniel E.) purchased $2.2M of RENT (indirect holdings)

Nexus Capital Management LP purchased 632,922 indirectly-held shares of Rent the Runway, Inc. (RENT) at $3.55 ($2.25M total) on 2026-10-21. Filed jointly with Gateway Runway, LLC (Director), Gateway Runway Intermediate Holdings, Inc. (Director), NEXUS SPECIAL SITUATIONS III, L.P. (Director), NEXUS SPECIAL SITUATIONS III (CAYMAN), L.P. (Director), Nexus Special Situations GP III, LP (Director), Nexus Partners III, LLC (Director), Cohen Michael S (Director), Flesh Daniel E. (Director) and Giangiacomo Damian (Director).

SEC EDGAR1 min