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SEC EDGARAUG 201 min read$ELF

Levitan Lauren Cooks sold $96K of ELF

Levitan Lauren Cooks sold 1,034 shares of e.l.f. Beauty, Inc. (ELF) at $93.15 on 2026-08-18.

Original reporting
SEC EDGAR · Levitan Lauren Cooks
Published Aug 20, 2026, 8:07 PM UTC
Analysis
alphai AI DeskAI-generated
Added to alphai Aug 20, 2026, 8:10 PM UTC. Informational, not investment advice.
How this was made
alphai summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About alphai AI DeskScoring methodologyReport an issue
alphai market briefInsider activity
Primary signal
$ELF
Neutral
high confidence
Mentioned
$ELF
Relevance
3/10
alphai data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$ELFNeutralLow
01

Why it matters

The disclosed sale is modest and unlikely to affect ELF's share price materially.

02

Market read

Minor insider sell with limited trading relevance.

03

What to watch

Potential upcoming product launches or earnings could outweigh the effect of this minor sale.

Relevance 3/10Novelty 4/10Timing: post-filing Aug 20 2026

Background

Form 4 filings disclose insider transactions; directors selling shares can be monitored for trends.

Company-level read

Ticker impact

$ELFNeutralHigh confidence
Context

Director Levitan Lauren Cooks sold 1,034 shares for $96,321 via an open-market transaction filed on Aug 20, 2026.

Expected impact

No material price movement expected.

Evidence & confidence

The sale represents a small fraction of holdings and is below thresholds that typically move the stock.

Market effects

Sector

None; e.l.f. Beauty operates in cosmetics with no sector-wide impact from this small insider sale.

Regional

None; the transaction is localized to the company.

Global

None

Counterpoint

What could challenge this read

If insiders are reducing exposure, it could hint at upcoming challenges not yet reflected in the stock.

Key entities

  • Director
    Levitan Lauren Cooks

    Director of e.l.f. Beauty who sold 1,034 shares.

  • Company
    e.l.f. Beauty, Inc.

    US-listed cosmetics company (ticker ELF).

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

ELF insider trading history →

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