AlphAIAlphAI — Financial news for AI agents
SEC EDGARAUG 261 min read$MAX

Nonko Eugene sold $310K of MAX (indirect holdings)

Nonko Eugene sold 24,188 indirectly-held shares of MediaAlpha, Inc. (MAX) at an average of $12.81 ($12.55–$12.99, $0.31M total) across 3 trades over 2026-08-24 to 2026-08-26 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Nonko Eugene
Published Aug 26, 2026, 10:02 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Aug 26, 2026, 10:27 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$MAX
Bearish
medium confidence
Mentioned
$MAX
Relevance
3/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$MAXBearishLow
01

Why it matters

The disclosed sale reduces the director's holding but remains a small portion of total shares outstanding.

02

Market read

A modest insider sale with limited immediate market impact.

03

What to watch

Potential upcoming corporate actions or earnings that prompted the pre-arranged sale.

Relevance 3/10Novelty 5/10Timing: filing date 2026-08-26

Background

Form 4 filings disclose insider transactions; directors' sales are monitored for signals.

Company-level read

Ticker impact

$MAXBearishMedium confidence
Context

Director Nonko Eugene sold 24,188 shares of MediaAlpha for $309,779 via a 10b5-1 plan, reducing his stake to 935,361 shares.

Expected impact

Potential short-term dip of 1-2% as the market digests the sale.

Evidence & confidence

Director sales are watched by traders; the amount is modest but the use of a pre-arranged plan limits speculation.

Market effects

Sector

Minimal impact on the media sector; no broader industry trend indicated.

Regional

None

Global

None

Counterpoint

What could challenge this read

The sale could be routine under a 10b5-1 plan and not reflect negative sentiment.

Key entities

  • Company
    MediaAlpha, Inc.

    US-listed media company (ticker MAX).

  • Insider
    Nonko Eugene

    Director of MediaAlpha who sold shares.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

MAX insider trading history →

Related articles

SEP 1
$SBGIMed

Q2 Earnings Outperformers: Sinclair (NASDAQ:SBGI) And The Rest Of The Media & Entertainment Stocks

Sinclair (SBGI) stock rose 30.9% to $51.46 after Q2 earnings. Getty Images (GETY) reported $229.1M revenue, down 2.5% YoY, missing estimates; stock fell 44.4% to $0.25. MediaAlpha (MAX) reported $316.9M revenue, up 25.9% YoY, beating expectations; stock down 8.5% to $12.63. Taboola (TBLA) reported $476.8M revenue, up 2.4% YoY, missing estimates; stock down 28.6% to $3.78.

finance.yahoo.com3 min
JUL 29
$MAXHigh

MEDIAALPHA ANNOUNCES SECOND QUARTER 2026 FINANCIAL RESULTS

MediaAlpha, Inc. (MAX) filed an SEC Form 8-K — Results of Operations and Financial Condition. Exhibit 99.1 MEDIAALPHA ANNOUNCES SECOND QUARTER 2026 FINANCIAL RESULTS Second Quarter Revenue Growth of 26%; Record Revenue of $316.9 million Second Quarter Net Income of $41.8 million; Adjusted EBITDA (1) of $29.3 million Repurchased over $41 million of stock during the First H

SEC EDGAR 8-K4 min
OCT 23
$RENTMed

Nexus Capital Management LP (Cohen Michael S, Flesh Daniel E.) purchased $2.2M of RENT (indirect holdings)

Nexus Capital Management LP purchased 632,922 indirectly-held shares of Rent the Runway, Inc. (RENT) at $3.55 ($2.25M total) on 2026-10-21. Filed jointly with Gateway Runway, LLC (Director), Gateway Runway Intermediate Holdings, Inc. (Director), NEXUS SPECIAL SITUATIONS III, L.P. (Director), NEXUS SPECIAL SITUATIONS III (CAYMAN), L.P. (Director), Nexus Special Situations GP III, LP (Director), Nexus Partners III, LLC (Director), Cohen Michael S (Director), Flesh Daniel E. (Director) and Giangiacomo Damian (Director).

SEC EDGAR1 min