AlphAIalphai — Financial news for AI agents
SEC EDGARAUG 261 min read$MAX

Nonko Eugene sold $118K of MAX

Nonko Eugene sold 9,231 shares of MediaAlpha, Inc. (MAX) at an average of $12.83 ($12.56–$12.99, $0.12M total) across 3 trades over 2026-08-24 to 2026-08-26 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Nonko Eugene
Published Aug 26, 2026, 10:02 PM UTC
Analysis
alphai AI DeskAI-generated
Added to alphai Aug 26, 2026, 10:27 PM UTC. Informational, not investment advice.
How this was made
alphai summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About alphai AI DeskScoring methodologyReport an issue
alphai market briefInsider activity
Primary signal
$MAX
Bearish
medium confidence
Mentioned
$MAX
Relevance
3/10
alphai data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$MAXBearishLow
01

Why it matters

Provides a factual update on insider holdings; limited trading relevance.

02

Market read

Routine insider sale with modest dollar amount; unlikely to move the stock significantly.

03

What to watch

Potential upcoming corporate actions or compensation plans not disclosed.

Relevance 3/10Novelty 3/10Timing: filed 2026-08-26

Background

SEC Form 4 filing discloses insider transactions for public companies.

Company-level read

Ticker impact

$MAXBearishMedium confidence
Context

Director Nonko Eugene sold $118K of MAX shares via a 10b5-1 plan on 2026-08-24 to 2026-08-26.

Expected impact

Potential modest dip in intraday price, unlikely to trigger larger trend.

Evidence & confidence

Sale size is small relative to float; market may view it as routine.

Market effects

Sector

Minimal impact on the media sector; no broader industry signal.

Regional

US market only; no regional ripple.

Global

None

Counterpoint

What could challenge this read

The sale could be a pre-planned liquidity event unrelated to company outlook.

Key entities

  • Company
    MediaAlpha, Inc.

    Issuer of ticker MAX.

  • Individual
    Nonko Eugene

    Director of MediaAlpha who sold shares.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

MAX insider trading history →

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