BALLARD CHARLES ANDREW sold $368K of ETSY

BALLARD CHARLES ANDREW sold 4,500 shares of ETSY INC (ETSY) at $81.85 ($0.37M total) on 2026-08-26.

Original reporting
SEC EDGAR · BALLARD CHARLES ANDREW
Published Aug 28, 2026, 8:45 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Aug 28, 2026, 9:11 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$ETSY
Neutral
high confidence
Mentioned
$ETSY
Relevance
4/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$ETSYNeutralLow
01

Why it matters

The disclosed sale represents a modest reduction in insider stake with no immediate price effect.

02

Market read

Routine insider sale; limited trading relevance.

03

What to watch

Potential upcoming earnings or product news may drive price more than this sale.

Relevance 4/10Novelty 3/10Timing: filing date 2026-08-28

Background

Form 4 filings disclose insider transactions; traders monitor large sales for sentiment.

Company-level read

Ticker impact

$ETSYNeutralHigh confidence
Context

Director Ballard Charles Andrew sold 4,500 shares for $368,325 on 2026-08-26.

Expected impact

No material impact

Evidence & confidence

Sale size is small relative to market cap and does not signal broader concerns.

Market effects

None

None

None

Counterpoint

Sale could be a signal of insider concern, but size is too small to act on.

Key entities

  • Ballard Charles Andrew

    Director of Etsy Inc.

  • ETSY Inc.

    Online marketplace for handmade and vintage goods.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

Related articles

$ETSYHighAI 8/10

BofA raises Etsy stock price target to $115 on strong Q3 results

BofA raised Etsy's (ETSY) price target to $115 from $105, citing strong Q3 results. Etsy reported $2.65B in gross merchandise sales and $692M in revenue, exceeding estimates. The company guided Q4 sales of $3.46B-$3.52B and repurchased $395M in stock. Etsy's stock is near its 52-week high, with a 67% YTD return. Other analysts also raised targets post-earnings.