$ETSY

BALLARD CHARLES ANDREW sold $368K of ETSY

BALLARD CHARLES ANDREW sold 4,500 shares of ETSY INC (ETSY) at $81.85 ($0.37M total) on 2026-08-26.

Original reporting
SEC EDGAR · BALLARD CHARLES ANDREW
Published Aug 28, 2026, 8:45 PM UTC
Analysis
alphai AI DeskAI-generated
Added to alphai Aug 28, 2026, 9:11 PM UTC. Informational, not investment advice.
How this was made
alphai summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
alphai market briefInsider activity
Primary signal
$ETSY
Neutral
high confidence
Mentioned
$ETSY
Relevance
4/10
alphai data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$ETSYNeutralLow
01

Why it matters

The disclosed sale represents a modest reduction in insider stake with no immediate price effect.

02

Market read

Routine insider sale; limited trading relevance.

03

What to watch

Potential upcoming earnings or product news may drive price more than this sale.

Relevance 4/10Novelty 3/10Timing: filing date 2026-08-28

Background

Form 4 filings disclose insider transactions; traders monitor large sales for sentiment.

Company-level read

Ticker impact

$ETSYNeutralHigh confidence
Context

Director Ballard Charles Andrew sold 4,500 shares for $368,325 on 2026-08-26.

Expected impact

No material impact

Evidence & confidence

Sale size is small relative to market cap and does not signal broader concerns.

Market effects

None

None

None

Counterpoint

Sale could be a signal of insider concern, but size is too small to act on.

Key entities

  • Ballard Charles Andrew

    Director of Etsy Inc.

  • ETSY Inc.

    Online marketplace for handmade and vintage goods.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

Related articles

$WMTMed

Retailers Report AI-Driven Sales, Bigger Baskets in Q2 Earnings

Walmart, Amazon, and Target reported Q2 earnings showing AI-driven sales growth. Walmart's eCommerce grew 23%, with AI assistant users spending 40% more. Amazon's Alexa for Shopping saw active users nearly double. Target's digital traffic from AI platforms grew over 3.5x faster than the industry average. Albertsons saw a 10-26% increase in order value with AI tools. Shopify's AI-referred traffic and orders tripled, but AI's impact on discovery-driven retail remains uncertain.

$ETSYHigh

Bank of America Resets Etsy Stock Price Target After Event

Bank of America upgraded Etsy to Buy, raising its price target to $105 from $88, citing structural growth. The bank expects mid-single-digit gross merchandise sales growth, higher profitability, and increased shareholder returns. Etsy's new management team is seen as key to reinvigorating growth. BofA raised its fiscal 2027 estimates for gross merchandise sales, EBITDA, and EPS.

$DEMed

Premarket movers: Deere jumps following upbeat Q3, Wolfspeed plunges

Deere shares rose 5.1% after reporting stronger-than-expected Q3 results, with EPS of $5.10 and net sales of $11B. CrowdStrike fell 2.8% following its CTO's departure. Advance Auto Parts dropped 15.9% due to lower normalized earnings. Etsy gained 3.9% after a BofA upgrade. Ultragenyx surged 11.1% on FDA approval for a gene therapy. Moderna fell 13% after a prior surge. Wolfspeed plunged 10.5% on wider-than-expected Q4 loss. Webull rose 13.8% on strong Q2 results.