$ETSY

Reuters, citing Adobe Analytics, said 41% of U.S. consumers used generative AI for online shopping in June. AI-referred visitors generated 41% more revenue per visit than traditional channels. Ulta (ULTA) reported Gemini and ChatGPT shoppers had about double conversion and purchase intent. Etsy (ETSY) said ChatGPT aids discovery, with transactions on Etsy. OpenAI ended Instant Checkout in March.

Simply Wall St reports Etsy (NYSE: ETSY) is facing growing seller backlash over new AI content policies covering AI generated designs and listings. Long term sellers say AI items are crowding search results and weakening quality standards, while rivals are banning AI generated products. The article links the policy gap to potential reputational and loyalty risks for Etsy.

Etsy said it will cut headcount to about 1,600, with roughly $35 million in restructuring charges, largely severance and benefits, expected to finish by end of Q3 2026, according to a shareholder letter and earnings call. The company closed Depop sale to eBay for about $1.4B cash, has $1.3B cash as of June 30, and approved a $2B buyback. Q3 marketplace sales guidance is $2.53B-$2.58B and adjusted EBITDA margin 29%-30%.

Etsy reported Q2 2026 results on its earnings call. Marketplace GMS rose to $2.6B (+7.5% YoY) and total revenue was $668M (+9.3%). Take rate increased to 25.9%. Adjusted EBITDA was $195M (29.2% margin). Management guided Q3 GMS to $2.53B-$2.58B and authorized a $2B share repurchase after the Depop sale.

Colburn Richard Edward III (Chief Product & Tech Officer) sold 8,252 shares of ETSY INC (ETSY) at an average of $82.09 ($81.34–$83.98, $0.68M total) across 4 trades on 2026-08-10 under a Rule 10b5-1 trading plan.

Etsy CEO Kruti Goyal said on the Q2 earnings call that the company is investing in AI to improve product discovery, personalize shopping, and test agentic and conversational commerce. She said agentic AI experiences were under 1% of traffic as of end of fiscal Q2 2026, but AI referrals showed higher intent and AOV. CFO Charles Baker said Etsy is increasing AI and computing spend while offsetting other tech costs.

Layoffs.fyi reports 125,759 tech job cuts at 264 companies from Jan 1 to Aug 6 2026, versus 122,606 at 278 firms in all of 2025. Oracle said headcount fell about 21,000 (about 13%) and AI adoption may reduce workforce. Zillow plans to cut just over 500 staff and booked $36M restructuring charge; Etsy confirmed about 220 departures. Other cuts include TikTok, Google, and Salesforce.

Etsy Inc. said in an SEC filing it will lay off about 220 employees, about 12% of its workforce, mainly in product and engineering, as part of a restructuring plan to improve coordination and decision-making speed. CEO Kruti Patel Goyal said the cuts were not driven by AI. Etsy also received audit committee approval for a stock repurchase program up to an additional $2 billion.

Retailers including Walmart, Ulta Beauty and Wayfair are updating websites to rank in AI chatbot product results from services like ChatGPT and Google’s Gemini, while aiming to keep purchases on their own sites to retain customer data. Ulta said Gemini and ChatGPT referrals drive double conversion and intent. Juniper Research and Adobe Analytics cited higher spending and revenue per AI-referred visit.

Etsy (ETSY) shares rose after its Q2 results on Aug. 5, 2026, alongside a raised full-year outlook, a new $2b share repurchase plan, and workforce restructuring. The article cites 90-day return of 42.92% and 1-year total return of 40.45%. It discusses valuation, including a fair value estimate of $76.33 vs. $85.55 close and a P/E of 21.1x.