AI Was Supposed to Kill Wix. Google Just Gave It a Way to Fight Back.

Wix (WIX) shares fell 5.1% after Gen Digital approached GoDaddy, pressuring web services sector. Investors questioned Gen Digital's ability to complete the deal due to high net debt. Wix's stock later recovered to $74.62, down 3.8% from the previous close. The stock has seen significant volatility, down 26.1% year-to-date and 58.7% from its 52-week high.

Wix.com (WIX) shares fell 4.6% to $72.72, extending a four-day decline of 17.7%. Investors are reassessing Wix's AI economics, buyback leverage, and cash flow guidance. The company faces a class-action lawsuit over AI product claims, with a September 22 deadline for lead plaintiff nomination. Wix reported Q2 revenue of $563.1M, up 15%, but faces growth mix challenges. Base44's 60% gross margin target is crucial for investor confidence. WIX trades at 7.2x adjusted cash flow, with net debt increas

Wix.com (NASDAQ: WIX) shares surged 60% in August, driven by strong earnings. Revenue grew 15% YoY to $563.1M, with all segments showing double-digit growth. Base44, its AI application builder, reached $200M in ARR. Wix repurchased $1.6B in shares, reducing its share count. Despite a 75% drop from 2021 highs, the company's long-term outlook includes potential profitability and free cash flow.

Wix (WIX) has expanded beyond website building to a broader AI-powered platform, with 300M+ users. Its new AI agent platform, Symphony, aims to streamline business operations. Shares are up 66.47% in the past month despite a 35.4% YOY decline. Q2 revenue grew 15% YOY to $563.1M, beating estimates. Analysts are mostly bullish, with a consensus 'Moderate Buy' rating and a $140 price target.

Shopify (SHOP) reported Q2 revenue of $3.58B, up 33.7% YoY, exceeding estimates by 3.7%. Wix (WIX) saw revenue of $563.1M, up 14.9% YoY, beating expectations by 1.9%. Commerce (CMRC) reported flat revenue of $84.51M, missing estimates by 0.7%. GoDaddy (GDDY) met expectations with $1.30B in revenue, up 6.6% YoY. SHOP and WIX stocks rose 24.5% and 50.2% respectively, while CMRC fell 32.6%.

Wix's shares have more than doubled since June 2026, closing at a multi-year low of $40.43 on June 23 but recovering to a market cap of $3.43 billion. The rebound is driven by Base44, its AI application-building subsidiary, which has surpassed $200 million in annual recurring revenue. However, Wix reported a net loss of $76.4 million in Q2, up from a $57.7 million profit a year earlier, due to higher costs associated with AI adoption and restructuring.