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SEC EDGARSEP 21 min read$MAX

Nonko Eugene sold $99K of MAX

Nonko Eugene sold 8,001 shares of MediaAlpha, Inc. (MAX) at an average of $12.42 ($12.22–$12.59) across 3 trades over 2026-08-31 to 2026-09-02 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Nonko Eugene
Published Sep 2, 2026, 10:45 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 2, 2026, 10:51 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$MAX
Neutral
medium confidence
Mentioned
$MAX
Relevance
2/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$MAXNeutralLow
01

Why it matters

The disclosed sale is modest and unlikely to affect market perception significantly.

02

Market read

A routine insider sale with limited trading relevance.

03

What to watch

Potential upcoming corporate actions or personal tax planning not disclosed.

Relevance 2/10Novelty 3/10Timing: filing today

Background

Form 4 filings provide the first public disclosure of insider transactions.

Company-level read

Ticker impact

$MAXNeutralMedium confidence
Context

Director Nonko Eugene sold 8,001 shares for $99K via a 10b5-1 plan, reducing his stake to 815,322 shares.

Expected impact

Potential slight downward pressure in short term trading.

Evidence & confidence

The sale amount is modest relative to holdings and market cap, unlikely to move price materially.

Market effects

Sector

No broader sector impact; insider sale is company‑specific.

Regional

Limited to US equity market where MAX trades.

Global

Low

Counterpoint

What could challenge this read

The sale could be a routine liquidity move, not a negative signal.

Key entities

  • Company
    MediaAlpha, Inc.

    Issuer of ticker MAX.

  • Individual
    Nonko Eugene

    Director and insider selling shares.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

MAX insider trading history →

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