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SEC EDGARSEP 21 min read$MAX

Yi Steven sold $594K of MAX

Yi Steven (See Remarks) sold 48,000 shares of MediaAlpha, Inc. (MAX) at $12.38 ($0.59M total) on 2026-09-01 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Yi Steven
Published Sep 2, 2026, 10:45 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 2, 2026, 10:51 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$MAX
Neutral
medium confidence
Mentioned
$MAX
Relevance
4/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$MAXNeutralLow
01

Why it matters

The disclosed sale adds a data point for assessing insider sentiment but is not material on its own.

02

Market read

A modest insider sale with limited immediate market impact.

03

What to watch

Potential upcoming corporate actions or personal tax planning could be driving the sale.

Relevance 4/10Novelty 4/10Timing: filed 2026-09-02

Background

Form 4 filings disclose insider transactions; investors monitor them for signals.

Company-level read

Ticker impact

$MAXNeutralMedium confidence
Context

Officer/director Yi Steven sold 48,000 shares of MediaAlpha (MAX) for $594,364 under a 10b5‑1 plan.

Expected impact

Minor downward pressure on MAX price in the short term.

Evidence & confidence

Sale size (~$0.6M) is small relative to market cap; impact likely limited unless followed by further sales.

Market effects

Sector

None significant; MediaAlpha operates in digital media, no sector‑wide effect.

Regional

Minimal impact on US markets.

Global

Low relevance globally.

Counterpoint

What could challenge this read

The sale could be a routine liquidity event, not a negative signal; price may remain stable.

Key entities

  • Company
    MediaAlpha, Inc.

    US‑listed digital media company (ticker MAX).

  • Insider
    Yi Steven

    Officer and director of MediaAlpha.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

MAX insider trading history →

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