Hershey Appoints Dave Hulays CFO, Succeeding Steve Voskuil
Hershey (HSY) named Dave Hulays as CFO, effective September 2, 2026, replacing Steve Voskuil, who will retire in early 2027. Hulays has 30 years of finance experience, including roles at Hershey and Procter & Gamble. HSY stock closed at $177.43 on Wednesday, up 0.81%.
How this was made

The 30-second read
Why it matters
The appointment is a standard executive change with modest long‑term implications for financial strategy.
Market read
Executive change news for a large consumer‑staples company; limited immediate trading impact.
What to watch
Hulays' experience at Procter & Gamble may bring cost efficiencies not yet priced in.
Background
Hershey (HSY) announced a CFO transition, a routine corporate leadership update.
Ticker impact
Hershey appoints Dave Hulays as CFO effective Sep 2, 2026, succeeding Steve Voskuil.
Potential slight upside if transition is smooth; limited short-term move.
Executive changes are material but rarely cause immediate price swings unless tied to strategic shift.
Market effects
May influence consumer staples sector sentiment on leadership stability.
Limited impact on US market; primarily Hershey-specific.
Low global relevance beyond Hershey's international operations.
Counterpoint
CFO change could be a catalyst for short sellers if transition reveals hidden issues.
Key entities
- PersonDave Hulays
New Chief Financial Officer of Hershey.
- PersonSteve Voskuil
Outgoing CFO, transitioning to SVP, Strategic Projects.



