Hershey’s Dividend Is Finally Growing Again After a Nearly 2
Hershey (HSY) raised its quarterly dividend to $1.452 in February 2026 after a five-quarter freeze, citing improved cash flow. Full-year 2025 net income fell to $883M from $2.22B due to high cocoa costs and tariffs. 2026 guidance targets 32-35% EPS growth. HSY trades at $173, below analyst target of $206. Management expects cocoa deflation and focuses on organic growth and M&A.
How this was made

The 30-second read
Why it matters
The dividend hike and strong 2026 guidance aim to reset investor expectations and may attract income‑seeking capital.
Market read
HSY's new dividend and guidance could trigger a short‑term rally and influence dividend‑focused portfolios.
What to watch
Potential volatility in cocoa prices and tariff exposures may limit the sustainability of the dividend increase.
Background
HSY's dividend had been flat for five quarters amid record cocoa costs and tariff expenses, with 2025 earnings sharply down.
Ticker impact
HSY announced a dividend increase to $1.452 and raised full-year 2026 adjusted EPS guidance to $8.36‑$8.52, after a multi‑quarter freeze.
Potential upside of 3‑5% over the next weeks if guidance holds.
Guidance exceeds consensus and the dividend hike signals management confidence, reducing downside risk.
Market effects
Improves outlook for the broader consumer staples sector as a major confectionery player shows recovery.
Positive for North American consumer discretionary sentiment.
Limited to investors tracking dividend‑focused and income‑oriented strategies.
Counterpoint
The recent earnings collapse and high debt could still pressure the stock if cocoa costs remain elevated.
Key entities
- ExecutiveSteve Voskuil
CFO who commented on cocoa deflation and capital allocation priorities.



