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SEC EDGARSEP 91 min read$MAX

Yeh Kuanling Amy sold $36K of MAX

Yeh Kuanling Amy (Chief Technology Officer) sold 3,000 shares of MediaAlpha, Inc. (MAX) at $12.00 on 2026-09-04 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Yeh Kuanling Amy
Published Sep 9, 2026, 10:22 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 9, 2026, 10:24 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$MAX
Neutral
high confidence
Mentioned
$MAX
Relevance
2/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$MAXNeutralLow
01

Why it matters

The disclosed sale is routine and unlikely to affect market perception of MediaAlpha.

02

Market read

Minor insider sale with negligible market impact.

03

What to watch

Potential future 10b5‑1 sales could accumulate; monitor insider activity for patterns.

Relevance 2/10Novelty 4/10Timing: post‑market 2026‑09‑04

Background

SEC Form 4 filing discloses insider transactions. Such filings are primary sources for insider trading activity.

Company-level read

Ticker impact

$MAXNeutralHigh confidence
Context

Chief Technology Officer sold 3,000 shares for $12 each, total $36K, via a 10b5‑1 plan.

Expected impact

No significant impact; price may remain flat.

Evidence & confidence

The sale is small relative to total holdings (549,091 shares) and total market cap, typical of routine 10b5‑1 executions.

Market effects

Sector

No broader sector impact; insider sale is company‑specific.

Regional

None.

Global

None.

Counterpoint

What could challenge this read

If the insider had insider knowledge, the sale could signal upcoming weakness, but size is too small to act on.

Key entities

  • Company
    MediaAlpha, Inc.

    Public media technology company (ticker MAX).

  • Person
    Yeh Kuanling Amy

    Chief Technology Officer of MediaAlpha.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

MAX insider trading history →

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