$ODD

Oddity Tech Q2 Profit Falls 74%; But Shares Jump 28% On Improved Revenue Outlook

Oddity Tech (ODD) reported a 74% drop in Q2 profit and 25% revenue decline, but shares rose 28% pre-market due to an improved revenue outlook. Q3 revenue is expected to fall 5% YoY, up from prior 25% drops, driven by growth in SpoiledChild and METHODIQ brands. SpoiledChild grew double digits in Q2 and is projected to reach $350M in 2026. ODD repurchased $80M in shares and retired $50M in notes. Shares closed at $13.03 on Tuesday.

Original reporting
Published Sep 9, 2026, 12:30 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 9, 2026, 12:37 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefEarnings
Primary signal
$ODD
Bullish
high confidence
Mentioned
$ODD
Relevance
7/10
AlphAI data visualization · based on rttnews.com
Decision brief

The 30-second read

$ODDBullishHigh
01

Why it matters

The earnings release provides fresh guidance and a sizable buyback, creating a clear short‑term trading opportunity.

02

Market read

Earnings beat on guidance and buyback drives a strong pre‑market rally, making the stock a near‑term trade candidate.

03

What to watch

Potential headwinds from the IL MAKIAGE account dislocation and broader macro slowdown.

Relevance 7/10Novelty 8/10Timing: pre‑market today

Background

Oddity Tech Ltd. (ODD) is a consumer‑focused technology company listed on Nasdaq.

Company-level read

Ticker impact

$ODDBullishHigh confidence
Context

Oddity Tech reported Q2 profit drop and revenue decline but announced improved Q3 outlook and a $80M share buyback, causing a 28% pre‑market share jump.

Expected impact

Expect continued bullish momentum in intraday trading, with potential further upside if guidance holds.

Evidence & confidence

The combination of a sizable buyback and better‑than‑expected Q3 outlook provides a concrete catalyst for the share price surge.

Market effects

Consumer tech segment may see renewed interest as Oddity's brand growth signals demand recovery.

North American tech stocks could benefit from the positive earnings surprise.

Limited to investors tracking small‑cap consumer tech equities.

Counterpoint

The profit decline and revenue drop could signal deeper weakness; the buyback may be a defensive move.

Key entities

  • Oddity Tech Ltd.

    Consumer technology firm reporting Q2 results.

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Oddity Tech (NASDAQ: ODD) reported Q2 2026 sales of $181M, down 25% YoY, and EPS of $0.20, beating estimates. Shares surged 26.5% after strong results in SpoiledChild and Methodiq brands, despite Il Makiage's challenges. The company guided to a 19% YoY revenue drop for 2026. The stock is volatile and down 74% over 52 weeks.

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ODDITY Tech Q2 Earnings Call Highlights

ODDITY Tech reported Q2 earnings with a decline in average order value and gross margin, attributed to IL MAKIAGE's performance. Management expects sequential improvement, with SpoiledChild and METHODIQ showing growth. Q3 revenue is forecasted to decline 5% YoY, and full-year revenue is expected to fall 19%. The company has $561M in cash and has repurchased shares.

$ODDHighAI 8/10

Why is Oddity Tech stock surging today?

Oddity Tech (ODD) stock surged 23.8% in pre-market trading after reporting Q2 2026 adjusted EBITDA of $13M, exceeding guidance. The company issued improved Q3 outlook, with revenue decline expected to narrow to 5% YoY. Oddity repurchased $163M in shares YTD, reducing outstanding shares by 20%. CEO highlighted growth in SpoiledChild and METHODIQ brands. The stock had faced pressure due to higher customer acquisition costs and an advertising algorithm disruption.