Oddity Tech’s Revenue Fell 25%. Is the IL MAKIAGE Advertising Fix Working?
Oddity Tech Ltd. (ODD) reported Q2 revenue of $181M, down 25% YoY, with adjusted EBITDA at $13M. Management blamed an advertising-algorithm issue affecting IL MAKIAGE. Q3 revenue is expected to decline 5% YoY, with adjusted EBITDA between $18M and $20M. Other brands like SpoiledChild showed growth, but the fix for the advertising problem remains uncertain.



