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SEC EDGARSEP 101 min read$MAX

Nonko Eugene sold $68K of MAX

Nonko Eugene sold 5,820 shares of MediaAlpha, Inc. (MAX) at an average of $11.62 ($11.52–$11.70) across 3 trades over 2026-09-08 to 2026-09-10 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Nonko Eugene
Published Sep 10, 2026, 11:33 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 10, 2026, 11:50 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$MAX
Neutral
high confidence
Mentioned
$MAX
Relevance
2/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$MAXNeutralLow
01

Why it matters

The disclosed sale is modest and unlikely to move the stock materially.

02

Market read

Insider sell of $68K is a routine disclosure with limited trading relevance.

03

What to watch

Potential tax planning or portfolio rebalancing unrelated to company fundamentals.

Relevance 2/10Novelty 3/10Timing: filed Sep 10 2026

Background

Form 4 filings disclose insider transactions; directors often use 10b5‑1 plans for scheduled sales.

Company-level read

Ticker impact

$MAXNeutralHigh confidence
Context

Director Nonko Eugene sold 5,820 shares of MediaAlpha (MAX) for $67,645 via a 10b5‑1 plan.

Expected impact

minimal downward pressure

Evidence & confidence

Sale size is small relative to float and disclosed under a pre‑arranged plan.

Market effects

Sector

No broader sector impact; insider sale is company‑specific.

Regional

None

Global

None

Counterpoint

What could challenge this read

Sale could signal insider confidence in longer‑term outlook despite short‑term sell.

Key entities

  • Company
    MediaAlpha, Inc.

    Issuer of ticker MAX.

  • Person
    Nonko Eugene

    Director of MediaAlpha who sold shares.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

MAX insider trading history →

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