Academy Sports Shares Rise 3% On Hoka Running Shoe Launch

Academy Sports and Outdoors (ASO) reported Q2 2026 net sales of $1.65B (+3.0% YoY), adjusted EPS of $2.31 (+19.1%), and gross margin of 40.4%. Management raised full-year adjusted EPS and gross margin guidance. Analysts increased price targets but maintained cautious ratings, citing concerns over sustainable growth and a one-time tariff benefit.

BMO Capital initiated coverage on Nike, Dick's Sporting Goods, Deckers Outdoor, and Lululemon with 'Underperform' ratings, citing shifting trends away from athletic wear. Analyst Kelly Crago expects weakening demand and inventory buildups, favoring stocks like Amer Sports and Steve Madden. Nike was rated 'Underperform' with a $30 price target, while Dick's, Lululemon, and Deckers also received 'Underperform' ratings. Crago predicts a shift in demand from athletic to fashion footwear by 2026.

BMO Capital increased its price target for Academy Sports & Outdoors (ASO) to $47 from $42, citing better-than-expected Q2 earnings of $2.17 per share, driven by a tariff refund. The firm raised its full-year guidance but maintained a Market Perform rating. ASO reported a 0.4% decline in comparable sales, better than expected, prompting other analysts to raise their price targets.

Academy Sports (ASO) reported Q2 net sales of $1.647B, up 3% YoY, and adjusted EPS of $2.31, beating estimates. The company raised its FY2026 adjusted EPS guidance to $6.50-$6.90. Shares fell 0.8% in pre-market trading. Analysts raised price targets, with Barclays at $53 and UBS at $58.

Academy Sports & Outdoors (ASO) stock is down 0.2% pre-market at $51.06 after a strong rally. The company beat Q2 earnings estimates and raised full-year guidance. Analysts remain cautious, citing challenges in comparable sales growth and macroeconomic headwinds. The broader market is mixed, with the S&P 500 up 0.1% and NASDAQ down 0.1%.

Academy Sports and Outdoors Inc (ASO) reported Q2 net income of $190.6M, up from $171.5M YoY. The company operates 327 stores, has a GF Score of 77/100, and is undervalued at $51.20 vs. GF Value of $60.27. Strengths include strong financials and localized merchandising, while weaknesses include supply chain risks and moderate growth.