Academy Sports & Outdoors, Inc.
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No SEC Form 4 filings for $ASO in the last 30 days.
See all $ASO insider activity →Academy Sports + Outdoors (ASO) announced a multiyear partnership with HYROX North America, expanding its retail relationship. ASO will participate in five HYROX National Tour races, culminating in sponsoring HYROX Houston in 2027. The company operates over 300 stores and focuses on fitness and outdoor products.
Academy Sports and Outdoors (ASO) reported Q2 2026 net sales of $1.65B (+3.0% YoY), adjusted EPS of $2.31 (+19.1%), and gross margin of 40.4%. Management raised full-year adjusted EPS and gross margin guidance. Analysts increased price targets but maintained cautious ratings, citing concerns over sustainable growth and a one-time tariff benefit.
Academy Sports & Outdoors insiders sold shares. Director Marley Brian T sold 10,432 shares at an average price of $53.20, totaling $555,528. President Johnson Samuel J sold shares at varying prices, totaling $5,021,371. Both still hold significant shares post-sale.
Over the past 7 days, AlphAI's AI scored 1 news story mentioning ASO (Academy Sports & Outdoors, Inc.). Coverage has been balanced: 0 bullish, 1 neutral, and 0 bearish.
Recent ASO coverage spans financial news, insider activity and market movers.
The partnership may boost brand visibility and drive incremental traffic to stores, but no immediate financial impact is disclosed.
Earnings beat and higher guidance suggest upside potential, but margin sustainability concerns limit upside.
Significant insider sell may signal negative sentiment, potentially pressuring the stock.
Large insider sell may signal negative sentiment; could pressure the stock short term.
Neutral stance may result in modest price movement.
AlphAI scores every news story that mentions ASO with an AI model for sentiment and relevance, and aggregates insider trades from Academy Sports & Outdoors, Inc.'s SEC EDGAR Form 4 filings. Figures refresh continuously.
Academy Sports + Outdoors (ASO) announced a multiyear partnership with HYROX North America, expanding its retail relationship. ASO will participate in five HYROX National Tour races, culminating in sponsoring HYROX Houston in 2027. The company operates over 300 stores and focuses on fitness and outdoor products.
1 min readAcademy Sports and Outdoors (ASO) reported Q2 2026 net sales of $1.65B (+3.0% YoY), adjusted EPS of $2.31 (+19.1%), and gross margin of 40.4%. Management raised full-year adjusted EPS and gross margin guidance. Analysts increased price targets but maintained cautious ratings, citing concerns over sustainable growth and a one-time tariff benefit.
2 min readAcademy Sports & Outdoors insiders sold shares. Director Marley Brian T sold 10,432 shares at an average price of $53.20, totaling $555,528. President Johnson Samuel J sold shares at varying prices, totaling $5,021,371. Both still hold significant shares post-sale.
1 min readJohnson Samuel J (President) sold 95,883 shares of Academy Sports & Outdoors, Inc. (ASO) at an average of $52.37 ($50.95–$53.95, $5.02M total) across 4 trades over 2026-09-14 to 2026-09-15.
1 min readBMO Capital initiated coverage on Nike, Dick's Sporting Goods, Deckers Outdoor, and Lululemon with 'Underperform' ratings, citing shifting trends away from athletic wear. Analyst Kelly Crago expects weakening demand and inventory buildups, favoring stocks like Amer Sports and Steve Madden. Nike was rated 'Underperform' with a $30 price target, while Dick's, Lululemon, and Deckers also received 'Underperform' ratings. Crago predicts a shift in demand from athletic to fashion footwear by 2026.
3 min readMARLEY BRIAN T sold 10,432 shares of Academy Sports & Outdoors, Inc. (ASO) at an average of $53.25 ($52.80–$54.00, $0.56M total) across 2 trades on 2026-09-15.
1 min readAcademy Sports & Outdoors (ASO) filed a Rule 144 notice for a planned sale of up to 3,932 shares, valued at $212,328, by Brian T. Marley. The shares were acquired as restricted stock vesting on June 3, 2026.
1 min readAn officer of Academy Sports & Outdoors (ASO) plans to sell 25,580 shares, valued at $1.38M, under Rule 144, with sales expected to start on or after September 14, 2026. The shares are tied to a stock option exercise.
1 min readOklo (OKLO) shares fell 7% after a $1B stock offering. 1-800-Flowers (FLWS) reported a larger Q4 loss and weak 2027 forecast. Jersey Mike's (JMKE) shares rose on strong guidance despite revenue miss. Chewy (CHWY) shares dropped 8.6% despite earnings beat due to free cash flow concerns. Academy Sports (ASO) raised its annual profit forecast. ODDITY (ODD) shares jumped 14% on Q2 beat and raised FY26 guidance. EchoStar (ECHO) shares rose after UBS initiated coverage with a Buy rating.
2 min readAcademy Sports and Outdoors (ASO) shares rose 3% after launching Hoka running shoes in 15 stores. The stock traded at $52.91, up from $50.14, with a 52-week range of $41.29 to $62.44.
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