Academy Sports & Outdoors, Inc.
Academy Sports + Outdoors is a U.S. sporting goods and outdoor recreation retailer serving customers of all ages and experience levels, including families and casual participants. As of January 31, 2026, it operates 322 stores across 21 contiguous states. Its merchandise spans four divisions: outdoors, sports and recreation, apparel, and footwear. The assortment combines national brands with 19 private label brands, including Magellan Outdoors, BCG, and Game Winner. Academy makes money primarily by selling merchandise in its stores and through e-commerce, with additional sales from items such as shipping income and royalties. Its omnichannel services include buy-online-pickup-in-store and shipping fulfillment. The company operates three distribution centers in Katy, Texas; Twiggs County, Georgia; and Cookeville, Tennessee. Its headquarters is in Katy, Texas.
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No SEC Form 4 filings for $ASO in the last 30 days.
See all $ASO insider activity →Footwear companies are receiving tariff refunds from the U.S. Supreme Court ruling on IEEPA duties. Academy Sports & Outdoors, Boot Barn, Callers, Crocs, Deckers Brands, Dick's Sporting Goods, Genesco, Nike, and On Holding AG have disclosed refunds and their uses, impacting earnings and margins. For example, Nike received $986 million, boosting its Q4 earnings by 52 cents per share.
Loop Capital downgraded Academy Sports and Outdoors (ASO) to Hold from Buy due to valuation concerns, despite maintaining a positive outlook on its fundamentals. ASO shares fell on the news.
Analysts upgraded Cloudflare (NET), Riot Platforms (RIOT), and others, while downgrading DraftKings (DKNG), Wix.com (WIX), and more. CPI data release expected to impact markets. Major indices rose Monday, led by Russell 2000's 3.15% gain. Analysts note short covering and lower oil prices as factors.
Over the past 7 days, AlphAI's AI scored 7 news stories mentioning ASO (Academy Sports & Outdoors, Inc.). Coverage has skewed bullish: 5 bullish, 0 neutral, and 2 bearish.
Recent ASO coverage spans financial news, insider activity and earnings.
EPS boost may support short-term upside.
The downgrade suggests near-term downside pressure on the stock.
Downgrade may weigh on the stock.
Analyst upgrade and higher price target may lift the stock.
The partnership may boost brand visibility and drive incremental traffic to stores, but no immediate financial impact is disclosed.
AlphAI scores every news story that mentions ASO with an AI model for sentiment and relevance, and aggregates insider trades from Academy Sports & Outdoors, Inc.'s SEC EDGAR Form 4 filings. Figures refresh continuously.
Footwear companies are receiving tariff refunds from the U.S. Supreme Court ruling on IEEPA duties. Academy Sports & Outdoors, Boot Barn, Callers, Crocs, Deckers Brands, Dick's Sporting Goods, Genesco, Nike, and On Holding AG have disclosed refunds and their uses, impacting earnings and margins. For example, Nike received $986 million, boosting its Q4 earnings by 52 cents per share.
Loop Capital downgraded Academy Sports and Outdoors (ASO) to Hold from Buy due to valuation concerns, despite maintaining a positive outlook on its fundamentals. ASO shares fell on the news.
Analysts upgraded Cloudflare (NET), Riot Platforms (RIOT), and others, while downgrading DraftKings (DKNG), Wix.com (WIX), and more. CPI data release expected to impact markets. Major indices rose Monday, led by Russell 2000's 3.15% gain. Analysts note short covering and lower oil prices as factors.
Cantor Fitzgerald initiated coverage of Academy Sports with an Overweight rating and a $89 price target, suggesting a 25% upside from its Nov 9 close of $71.18.
Academy Sports + Outdoors (ASO) announced a multiyear partnership with HYROX North America, expanding its retail relationship. ASO will participate in five HYROX National Tour races, culminating in sponsoring HYROX Houston in 2027. The company operates over 300 stores and focuses on fitness and outdoor products.
Academy Sports and Outdoors (ASO) reported Q2 2026 net sales of $1.65B (+3.0% YoY), adjusted EPS of $2.31 (+19.1%), and gross margin of 40.4%. Management raised full-year adjusted EPS and gross margin guidance. Analysts increased price targets but maintained cautious ratings, citing concerns over sustainable growth and a one-time tariff benefit.
Academy Sports & Outdoors insiders sold shares. Director Marley Brian T sold 10,432 shares at an average price of $53.20, totaling $555,528. President Johnson Samuel J sold shares at varying prices, totaling $5,021,371. Both still hold significant shares post-sale.
Johnson Samuel J (President) sold 95,883 shares of Academy Sports & Outdoors, Inc. (ASO) at an average of $52.37 ($50.95–$53.95, $5.02M total) across 4 trades over 2026-09-14 to 2026-09-15.
BMO Capital initiated coverage on Nike, Dick's Sporting Goods, Deckers Outdoor, and Lululemon with 'Underperform' ratings, citing shifting trends away from athletic wear. Analyst Kelly Crago expects weakening demand and inventory buildups, favoring stocks like Amer Sports and Steve Madden. Nike was rated 'Underperform' with a $30 price target, while Dick's, Lululemon, and Deckers also received 'Underperform' ratings. Crago predicts a shift in demand from athletic to fashion footwear by 2026.
MARLEY BRIAN T sold 10,432 shares of Academy Sports & Outdoors, Inc. (ASO) at an average of $53.25 ($52.80–$54.00, $0.56M total) across 2 trades on 2026-09-15.
