Hoka Launches at Academy, While Bright Spots Emerge Within Nike and Jordan Businesses
Academy Sports + Outdoors will launch Hoka in 15 stores and online this fall. CEO Steve Lawrence reported footwear sales down 1% in Q2, but market share gained in cleats, athletic shoes, and seasonal styles. Nike's Jordan Brand shops expanded to 25 more doors, with strong year-over-year performance. Work boots from Ariat, Wolverine, and private brand Brazos also showed strength. The company focuses on serving lower-income households and driving traffic with clearance sales.



