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SEC EDGARSEP 141 min read$DSP

Vanderhook Timothy sold (to issuer) $110K of DSP

Vanderhook Timothy (CEO and Chairman) sold (to issuer) 8,636 shares of Viant Technology Inc. (DSP) at $12.74 ($0.11M total) on 2026-09-10.

Original reporting
SEC EDGAR · Vanderhook Timothy
Published Sep 14, 2026, 11:30 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 14, 2026, 11:31 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$DSP
Neutral
medium confidence
Mentioned
$DSP
Relevance
4/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$DSPNeutralLow
01

Why it matters

Minor insider sell may signal short-term weakness but size is negligible.

02

Market read

Small insider sale with limited market impact.

03

Timing

filing date 2026-09-14

Relevance 4/10Novelty 4/10Timing: filing date 2026-09-14

Background

Form 4 filing discloses insider transactions for public companies.

Company-level read

Ticker impact

$DSPNeutralMedium confidence
Context

CEO Timothy Vanderhook sold 8,636 shares for $110,022, reducing his stake to 200,244 shares.

Expected impact

Limited downward pressure, unlikely to move price materially.

Evidence & confidence

The sale amount is small relative to market cap and typical insider activity; no broader implications.

Key entities

  • company
    Viant Technology Inc.

    Issuer of the Form 4 filing.

  • person
    Timothy Vanderhook

    CEO and Chairman of Viant Technology.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

DSP insider trading history →

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