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SEC EDGARSEP 141 min read$DSP

Vanderhook Christopher sold (to issuer) $110K of DSP

Vanderhook Christopher (Chief Operating Officer) sold (to issuer) 8,636 shares of Viant Technology Inc. (DSP) at $12.74 ($0.11M total) on 2026-09-10.

Original reporting
SEC EDGAR · Vanderhook Christopher
Published Sep 14, 2026, 11:33 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 14, 2026, 11:36 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$DSP
Neutral
high confidence
Mentioned
$DSP
Relevance
4/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$DSPNeutralLow
01

Why it matters

The transaction is small and unlikely to move the stock, but it updates the insider ownership record.

02

Market read

Routine insider sale with limited trading relevance.

03

What to watch

Potential upcoming corporate actions or compensation plans not disclosed.

Relevance 4/10Novelty 2/10Timing: filed today

Background

Form 4 filings disclose insider transactions; investors monitor them for signals.

Company-level read

Ticker impact

$DSPNeutralHigh confidence
Context

COO Christopher Vanderhook sold 8,636 shares for $110K, reducing his stake to 285,244 shares.

Expected impact

Limited impact; price likely unchanged.

Evidence & confidence

Sale amount is modest and does not represent a large portion of holdings; market typically views such routine sales as low significance.

Market effects

Sector

No broader sector impact; insider activity is isolated to Viant Technology.

Regional

None

Global

None

Counterpoint

What could challenge this read

The sale could be a routine liquidity event rather than a lack of confidence.

Key entities

  • Company
    Viant Technology Inc.

    Issuer of the Form 4 filing.

  • Insider
    Christopher Vanderhook

    Chief Operating Officer and 10% owner.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

DSP insider trading history →

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